Menu Boards & the Lost Art of Loyalty

You may have read the title and thought to yourself, “this guy is about to unload some sour grapes on us.”  Well you’d be incorrect, in fact it’s quite the contrary. [Read more...]

Digital Signage Monthly Fees & What it Gets You

The dreaded monthly fee;  the chief concern when it comes to digital signage for some.  When it comes to pricing, it isn’t uncommon for this to be the first questions asked, “are there any monthly fees?”  I am not here to tell you that the only viable and true solutions are those that carry monthly fees, not at all.  In fact, there are file management-type systems that should be used for those who make changes “once in a blue moon” or for those with the internal manpower to manage a network and content on a day-to-day basis (although in this situation just keep in mind that companies are not paying a monthly fee but are paying a human being instead- guessing it is more too!). [Read more...]

A “Costly” Menu Board Mistake

A lot of the conversations start the same; “hi, I am looking for an idea on cost for digital menu boards. “Well of course the chat continues on to determine their particulars, budget and most importantly their objectives. The twist in a lot of these instances is when the price is presented for a system that checks off all of what they are looking for.

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Digital Menu Board Support: Who Has Got You Covered?

The dreaded monthly fee. Wait-a-minute, maybe I shouldn’t be so dramatic as we’re seeing more and more people adapt to the idea. There are a number of reasons for monthly fees, 1- cloud-based access, 2- software as a service (SAAS), 3- support, etc. Today I would like to focus on #3.  The point is not to get focused on the monthly fee itself, which could also be in the form of an annual or semi-annual fee but to understand the value around it. [Read more...]

5 Tips to Minimize Your Menu Boards Research

We love talking to people when they call in looking for menu boards.  They come in all different shapes and sizes.  Some are looking for a large scale digital roll-out and others for a single counter display. Though no matter what they might be looking for a lot of people don’t have a plan for the phone call they have just made.  This is fine, after all it is our job to walk them through different options to see if their is a fit. However with the shoe on the other foot, it certainly would be nice if someone had told me what I could of done before I picked up the phone so that I could get down to business and find what I am looking for in a fraction of the time.

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5 Ways to Prepare for Your Menu Board Install

There tends to be a decent chuck of time that passes from when you begin to think about a new menu board system until the time it is ready to ship. You have to identify the company, the product, get the design done, revised and then ultimately approved.  They it hits the production queue and waits until it is ready to get manufactured and assembled.  In most cases, you’re looking at 4-6 weeks depending on product type and scope of product.  [Read more...]

More Random Menu Board Thoughts

In my attempt to come up with a sole direction for this blog I just kept coming up with a mixed bag of talking points which on their own weren’t worthy of a whole post.  So I thought to myself, “Well it’s been a while since I have been random.”  So without further adieu, here are some more random menu board thoughts.  [Read more...]

Breaking Down Menu Board Lead Time

“Yesterday”- this is what we are frequently told when we ask when our customers for their menu board need-by date.  After a shared chuckle we have to break the news as to what their expectations should be regarding the time that elapses from start to finish.  [Read more...]

5 Menu Board Company Misconceptions

Everyday we get a lot of calls from all walks of life.  From college kids working on a project to someone working a business plan to single restaurant owners to large companies.  The line of questioning comes in from all angles and the responses are based on those we are talking to. It is without fail, however, that a lot of people call in and have some preconceived notions about menu board companies that aren’t accurate.  Don’t get me wrong, there are just as many, if not more, thoughts that are but it may help you along if we refute some of those that are largely incorrect.

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Blog Excerpts Part I- Digital Menu Boards

Over the last few years, we have written over a hundred blogs.  For the most part, we cover five areas, 1- Digital Menu Boards, 2- Drive-thru Menu Boards, 3- Traditional Menu Boards, 4- Display Fixtures & Graphics, and 5- Random Thoughts & Industry news.  As we continue to write blogs on a weekly basis we do recognize that there is some redundancy in what we talk about, however, there are some key takeaways that should not be overlooked.

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