LED Improvement via Biology

The digital industry is always looking for better ways to make displays: whether by making them more cost-effective and efficient, or by making them easier to look at.   [Read more...]

5 Signs You’re Working with the Right Menu Board Company

“Price” and “quality” tend to be the two most important factors when considering a relationship with a product-based company. I am not here to tell you any different. As a matter of fact, for the most part, I would agree. However on the flip-side, what good is quality if the product arrives 2 weeks late?  Or, what good is cheap if you can’t get a human on the phone to ask questions?  What I am saying is that while cost and quality are important, there are certain criteria that, in my opinion, supersede these two. Ultimately, the quality will exist if you are working with a vendor that has these attributes. I can also tell you, they won’t be the cheapest on the block.

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The Inexact Science of Menu Board Design

As I put my thoughts together for this blog post, I can’t help but think that there are a number of other companies that can both relate to what I am going to write about as well as empathize with it. Up for discussion today, the cost associated with Menu Board Design. To put it simply, there is no easy way to charge for design. If you attach an hourly rate, it gets called in to question, if you combine it  with a particular display fixture, you may price yourself out. Added to this, is the unknown factor of how the design process will go with the individual(s) or company you are working with.

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Menu Boards- What We Saw in 2014

As we get set to bookend another year (crazy) we always like to take a look back at some goings-on and trends that have happened over the course of 365 days.  In that time we have seen a lot, some of which is good and others not-so-good.  Either way, when you sit back and analyze what has transpired it is crazy to think that it all happened in 2014.

In this blog we’re not going to hit you with hard stats and charts about where things are going from where they’ve been.  It is more subjective; through sales on our end, things we’ve read and thousands of conversations we’ve had.  So without further adieu, take a read of what we’ve seen and let us know if you agree.

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Blog Excerpts Part V- Random Thoughts

When we sit down weekly to write our blogs we have a list of notes to draw ideas from. In most instances there is enough that we can pull to warrant a post around a sole topic. However, at other times it hasn’t been the case. Rather than bypassing a week, we’ll take a collection of these notes and put together some “random thoughts.” Looking back, I have liked how the random blogs have come together. They cover a lot of area and offer some particular insights that would otherwise not be shared. In the last of installment of five we take a look at some of them.

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Blog Excerpts Part IV- Display Fixtures & Graphics

Here at Origin we focus a lot of our time and energy on our big 3, menu boards, digital signage and drive-thru menu boards.  Make no mistake about it, we hang our hat on those items but when you take a look at any “big guy” in the quick-service world the majority of signage on-site belongs to display fixtures and graphics.  There is a reason for this, they can have an impact all over your location.  How you go about deploying them is not something that should be done haphazardly.  In part four of five we’ll share some notes that should help you out.

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4 Reasons to Avoid Used Menu Boards

A few months back and really out of no where, when you Google “menu boards” eBay became the first company to come up.  When you click on the link and check out some of the available (cough, cough) menu boards, you can see that you’re able to pick something up for relatively cheap- which is the operative word.  If you dig a little further there are some decent, custom menu boards that you could snag as well but that’s irrelevant to my point.

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Tips for Online Menu Board Searches

Gone are the days of pulling out the phone book, looking through the yellow pages and trying to find what you are looking for. The masses are taking to yahoo, bing and mostly Google to search for the goods, services or information they want. When it comes to menu boards and all other ancillary signage this process can be both easy and difficult.  Why is that the case?   [Read more...]

Menu Boards: Functionality Versus Budget

For a moment, imagine drawing a graph with “Functionality” on the Y axis and “Budget” on the X axis.  From the bottom heading north on the Y would be a list of menu board capabilities and functions that continues to grow.  Clumped within would be a series of menu board systems that could accommodate the capabilities.  Along the X would be dollar amounts starting at say $250 (per panel) that increases as you venture right.  The “Functionality-Budget”  line would be drawn on a 45 degree angle from the corner of the Y and X axis point. [Read more...]

5 Items That Will Increase Your QSR Sales

It is the nature of the SEO beast that companies like ourselves are quite often found online for menu boards, drive-thrus, and digital signage.  As a result, the conversations and the emails that are sent back and forth are often centered around one of those items.  Make no mistake about it, when it comes to quick-service-restaurant signage these are of the greatest importance.  They are the hub from which you can directly affect purchasing decisions in a way that meets your preference.   [Read more...]