More Random Menu Board Thoughts

In my attempt to come up with a sole direction for this blog I just kept coming up with a mixed bag of talking points which on their own weren’t worthy of a whole post.  So I thought to myself, “Well it’s been a while since I have been random.”  So without further adieu, here are some more random menu board thoughts.  [Read more...]

Breaking Down Menu Board Lead Time

“Yesterday”- this is what we are frequently told when we ask when our customers for their menu board need-by date.  After a shared chuckle we have to break the news as to what their expectations should be regarding the time that elapses from start to finish.  [Read more...]

3 Drive-thru Menu Board Tidbits

Adding or having a drive-thru menu board could be one of the best things for your quick-serve restaurant.  It is an additional revenue stream, allows you to serve more customers and elevates their satisfaction.  However, if not given adequate thought it could prove to be both a sizable opportunity and investment wasted.  The anatomy of a drive-thru install can take on many looks.  Although to become “fully-functional” you’ll need a drive-thru menu board and communication system.  Canopies, order confirmation boards, timers, presell signs, etc can be chosen from the outset or added at a later time when you have gotten the traction you have set out for.  [Read more...]

5 Menu Board Company Misconceptions

Everyday we get a lot of calls from all walks of life.  From college kids working on a project to someone working a business plan to single restaurant owners to large companies.  The line of questioning comes in from all angles and the responses are based on those we are talking to. It is without fail, however, that a lot of people call in and have some preconceived notions about menu board companies that aren’t accurate.  Don’t get me wrong, there are just as many, if not more, thoughts that are but it may help you along if we refute some of those that are largely incorrect.

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Blog Excerpts Part II- Drive-thru Menu Boards

In part two of our five part series we revisit some blogs that were specifically written for and about drive-thru menu boards.  When looking at drive-thru menu boards, there could be a lot of pieces to the puzzle or very few.  It all depends on how you want to enter the drive-thru world.  It is also highly dependent on your current environment, the on you’re building, or the one you’re going in to.

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Blog Excerpts Part V- Random Thoughts

When we sit down weekly to write our blogs we have a list of notes to draw ideas from. In most instances there is enough that we can pull to warrant a post around a sole topic. However, at other times it hasn’t been the case. Rather than bypassing a week, we’ll take a collection of these notes and put together some “random thoughts.” Looking back, I have liked how the random blogs have come together. They cover a lot of area and offer some particular insights that would otherwise not be shared. In the last of installment of five we take a look at some of them.

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Menu Boards: 6 Reasons a Second Source is a Good Idea

Its natural with sales, you make your calls and introductions and the canned response that you get more often than not is “we’re all set, thank you.”  This doesn’t bother me any, in fact, I hope that is what our clients are telling people.  However this isn’t a blog about how to combat sales objections, nor will I suggest that we’re the right fit for everyone (shhh, we’re not). As I have explained to several a person I have spoken with, “it’s great that your all set, but have you ever considered backing up your current vendor… just in case?”  Now the question becomes, what is the “in case” and what other reasons would there be to have another company squared away should something arise?  When I think about this, there are six reasons that come to mind.

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Drive-thru Headsets: How Many Do You Need?

Whether you are building from the ground up, renovating an existing location, or taking over a place that once had it, there are a lot of factors that need to be considered when adding a drive-thru operation. Beyond the sign itself, there are a number of add-ons and accessories as well as detection and communication equipment that will have to be coordinated and installed. Today we will focus on the communication equipment, specifically the headsets themselves.  What I am not going to address is the differences between each model and what system would be best for you.

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New Drive-thru Too Much? Try This!

There are typically four scenarios when the idea of a new drive-thru comes up; 1- as a part of a new build, 2- adding to an existing location that has never had one in the past, 3- adding to a location that previously had a drive-thru and finally, 4- the replacement of a unit that is already in place.  For the purpose of this entry, we’re going to focus on #4.   [Read more...]

4 Step Menu Board Design Process

When we come in to contact with new customers we quickly establish their needs from a design perspective. Some already have this aspect completed when we engage, others require design work from the bottom up, some have a website or take-out menu to draw inspiration from and then there is the collection of people who have a vision but require a more involved diagnostic on how to get from ideas/thoughts/plans to implementation.

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