A week or two ago and as I often do, I was perusing the internet doing some digital signage reading. In doing so I came a across a list of 20 Digital Signage Content Management Systems put together by HigherEdTechDecisions. The quality and depth of the information they compiled is really good and not overly “techy.”
As I clicked through the 20 systems, most of them sounded familiar. Naturally, a lot of the systems shared similarities with a unique feature or two of their own. Considering our client base, I started to think about how these systems would work for them. I was able to come up with 3 rambling thoughts.
#1- Most of these companies deal with complicated digital signage where they pull data from multiple sources. For example, XML data, HTML 5 files, complex video and broadcast networks. They don’t understand signs, they understand hardware manufacturing and software development. Most, if not all, of the high tech features offered by these companies will not be used in 90% of digital signage deployments (at least our core customer). Consider it from the end-user’s perspective regarding to sign management; What is the most challenging part of sign management, whether printed or digital? – design, production and distribution. All of these solutions do a good job at the distribution side, however most seem to lack in the design and “production” side and only a handful offer the personal attention required.
