The Inexact Science of Menu Board Design

As I put my thoughts together for this blog post, I can’t help but think that there are a number of other companies that can both relate to what I am going to write about as well as empathize with it. Up for discussion today, the cost associated with Menu Board Design. To put it simply, there is no easy way to charge for design. If you attach an hourly rate, it gets called in to question, if you combine it  with a particular display fixture, you may price yourself out. Added to this, is the unknown factor of how the design process will go with the individual(s) or company you are working with.

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5 Signs You’re Working with the Right Menu Board Company

“Price” and “quality” tend to be the two most important factors when considering a relationship with a product-based company. I am not here to tell you any different. As a matter of fact, for the most part, I would agree. However on the flip-side, what good is quality if the product arrives 2 weeks late?  Or, what good is cheap if you can’t get a human on the phone to ask questions?  What I am saying is that while cost and quality are important, there are certain criteria that, in my opinion, supersede these two. Ultimately, the quality will exist if you are working with a vendor that has these attributes. I can also tell you, they won’t be the cheapest on the block.

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Calories & Menu Boards: What You Need to Know (Part 2)

Last time, we talked about the FDA rules about showing calories on menu boards, in plenty of time before the December 2016 deadline.  So now that we know what the rules are, let’s talk about how to integrate calorie counts into your digital menu board, and make sure you don’t scare off calorie-counting customers! [Read more...]

Calories & Menu Boards: What You Need to Know (Part 1)

If you’re in food service, you might be starting to get nervous about the FDA requirements that govern how calorie counts must be listed on menu boards.  As the December 1st 2016 deadline approaches, if you haven’t already gotten moving, you might be getting really nervous.

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Graphic Design: The Key to Catching Eyes with Digital Signage

So you’ve got your new digital sign installed and you want to put it to work. But what’s the best way to capture attention? A poorly-designed display could end up boring viewers and doing the opposite of what you want.   [Read more...]

LED Improvement via Biology

The digital industry is always looking for better ways to make displays: whether by making them more cost-effective and efficient or by making them easier to look at.   [Read more...]

Integrating Digital Signage and Social Media

In order to stay up to date with the latest in advertising and customer service, you may be working with both digital signage and social media.  But how do you keep these parts of your business integrated? Here are a few tips. [Read more...]

Tips for Digital Drive-Thru Menu Boards

When customers are viewing your sign in a vehicle, it becomes even more important to capture attention quickly and make your information easy to interpret.  To that end, here are a few tips to save you from common drive-thru mishaps: [Read more...]

Menu Boards: How to Use Color

So, you’ve just decided on a new piece of digital signage or maybe your content just needs some revamping.  Either way, one of the things you need to know is what colors you should use to get results. [Read more...]

Incorporating Audio?

The use of audio in conjunction with digital signage is a controversial topic, with many preferring to avoid it altogether.  However, we believe that there are some situations when audio can be an excellent enhancement to the visual content displayed. With that in mind, let’s run down the best—and worst!—situations for incorporating audio. [Read more...]