In its most traditional sense, a drive-thru needs three components, 1- a sign, 2- a way in which to communicate and 3- vehicle detection so you know someone is waiting to place an order. While these alone are far better than nothing, there are new and innovative ways to cater to the emerging clientele desperate for a convenient, time saving, accurate order-taking process at the drive-thru.
[Continue reading…]Order Confirmation Screens Good or Bad idea?
June 19, 2025 By Origin Display Group
First, let’s make sure we’re on the same page and describe what order confirmation screens (OCS) are as they pertain to quick service restaurants (QSRs). Whether you are at the counter or at the drive-thru some restaurants have forward-facing screens that display your order back to you as it is being entered into the point-of-sale system. This information typically includes the menu items and any additions or omissions to them. Also, there is a price associated with each and a total dollar amount for everything that has been ordered. Many view OCSs as a convenience for the person placing the order along with those taking the orders. However, is adding this kind of technology a 100% “no doubter?”
[Continue reading…]Add a Drive-thru to Your Location to Boost Revenue
June 14, 2025 By Origin Display Group
Nowadays, convenience is king and there are few innovations in the restaurant industry have proven as consistently valuable as the drive-thru. For quick service restaurants (QSRs), drive-thrus not only offer convenience for customers but it is an added revenue stream that concurrently increases overall business efficiency. If your restaurant has the space, checks the zoning […]
[Continue reading…]The Digital Drive-Thru Revolution: Why Traditional Drive-thru Are Fading
June 9, 2025 By Origin Display Group
Many of today’s drive-thrus are no longer just a backlit menu board with a speaker enclosure. As generations age up the expectation for technology to impact their experience has supplanted many of the “old school” ways of doing things – and rightfully so! From operational efficiency to real-time marketing, the shift to digital brings a […]
[Continue reading…]Industry News
June 2, 2024 By Origin Display Group
Seeing as how it has been a while that we have passed along some good reads, we thought we’d take this week to do so. As we wrap up the 3rd quarter of 2013 and stare the holiday season down, these articles, courtesy of QSR Magazine, take a look at some interesting ideas and concepts […]
[Continue reading…]4 Determinations to Make Before Ordering a Drive-thru Menu Board
May 20, 2024 By Origin Display Group
Restaurant owners seem to have an increased interest in adding drive-thru menu boards to their locations. This should come as no surprise considering that those with drive-thrus see 60-70% of their total revenue pass through the lane. Because of this fact, people become easily enamored with the idea of what a drive-thru could do for […]
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