In its most traditional sense, a drive-thru needs three components, 1- a sign, 2- a way in which to communicate and 3- vehicle detection so you know someone is waiting to place an order. While these alone are far better than nothing, there are new and innovative ways to cater to the emerging clientele desperate for a convenient, time saving, accurate order-taking process at the drive-thru.
[Continue reading…]Order Confirmation Screens Good or Bad idea?
First, let’s make sure we’re on the same page and describe what order confirmation screens (OCS) are as they pertain to quick service restaurants (QSRs). Whether you are at the counter or at the drive-thru some restaurants have forward-facing screens that display your order back to you as it is being entered into the point-of-sale system. This information typically includes the menu items and any additions or omissions to them. Also, there is a price associated with each and a total dollar amount for everything that has been ordered. Many view OCSs as a convenience for the person placing the order along with those taking the orders. However, is adding this kind of technology a 100% “no doubter?”
[Continue reading…]Industry News
Seeing as how it has been a while that we have passed along some good reads, we thought we’d take this week to do so. As we wrap up the 3rd quarter of 2013 and stare the holiday season down, these articles, courtesy of QSR Magazine, take a look at some interesting ideas and concepts […]
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