More and more customers are going through the drive-thru. While it varies on the concept, the number continues to rise to 70+% of the revenue stream. However, owners and operators continue to focus on the indoor experience, quality of product and technology for an overall efficient speed-of-service, they often overlook an important aspect of the overall operation; high impact drive-thru signage.
In many cases, these menu boards are no longer static, they are dynamic marketing tools.
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