A “Costly” Menu Board Mistake

A lot of the conversations start the same; “hi, I am looking for an idea on cost for digital menu boards. “Well of course the chat continues on to determine their particulars, budget and most importantly their objectives. The twist in a lot of these instances is when the price is presented for a system that checks off all of what they are looking for.

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Digital Menu Board Support: Who Has Got You Covered?

The dreaded monthly fee. Wait-a-minute, maybe I shouldn’t be so dramatic as we’re seeing more and more people adapt to the idea. There are a number of reasons for monthly fees, 1- cloud-based access, 2- software as a service (SAAS), 3- support, etc. Today I would like to focus on #3.  The point is not to get focused on the monthly fee itself, which could also be in the form of an annual or semi-annual fee but to understand the value around it. [Read more...]

5 Ways to Prepare for Your Menu Board Install

There tends to be a decent chuck of time that passes from when you begin to think about a new menu board system until the time it is ready to ship. You have to identify the company, the product, get the design done, revised and then ultimately approved.  They it hits the production queue and waits until it is ready to get manufactured and assembled.  In most cases, you’re looking at 4-6 weeks depending on product type and scope of product.  [Read more...]

Breaking Down Menu Board Lead Time

“Yesterday”- this is what we are frequently told when we ask when our customers for their menu board need-by date.  After a shared chuckle we have to break the news as to what their expectations should be regarding the time that elapses from start to finish.  [Read more...]

5 Menu Board Company Misconceptions

Everyday we get a lot of calls from all walks of life.  From college kids working on a project to someone working a business plan to single restaurant owners to large companies.  The line of questioning comes in from all angles and the responses are based on those we are talking to. It is without fail, however, that a lot of people call in and have some preconceived notions about menu board companies that aren’t accurate.  Don’t get me wrong, there are just as many, if not more, thoughts that are but it may help you along if we refute some of those that are largely incorrect.

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Blog Excerpts Part I- Digital Menu Boards

Over the last few years, we have written over a hundred blogs.  For the most part, we cover five areas, 1- Digital Menu Boards, 2- Drive-thru Menu Boards, 3- Traditional Menu Boards, 4- Display Fixtures & Graphics, and 5- Random Thoughts & Industry news.  As we continue to write blogs on a weekly basis we do recognize that there is some redundancy in what we talk about, however, there are some key takeaways that should not be overlooked.

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5 Effective Uses of Digital Signage

When we discuss digital signage with people, we always ask what their objectives are. This is the single easiest way of determining which solution, if any, would be ideal for them. For the most part, the responses are similar. On the restaurant side, it’s “I want to be able to changes my items and pricing and maybe promote a special or two.”  As many of you know, this is just scratching the surface in terms of most digital signage software capabilities. The more alarming issue is that a lot of those who go the route of digital get it designed, set up and turned on and nothing much from there changes over months to even years.  This is a discouraging trend that can give the idea of digital signage a bad name.  Put another way, if you ask someone who doesn’t use even half of the systems functions how it is working out for them, they may have a negative viewpoint.  However, I would submit to you that those who utilize the system frequently would rave about its flexibility and impression.

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Blog Excerpts Part V- Random Thoughts

When we sit down weekly to write our blogs we have a list of notes to draw ideas from. In most instances there is enough that we can pull to warrant a post around a sole topic. However, at other times it hasn’t been the case. Rather than bypassing a week, we’ll take a collection of these notes and put together some “random thoughts.” Looking back, I have liked how the random blogs have come together. They cover a lot of area and offer some particular insights that would otherwise not be shared. In the last of installment of five we take a look at some of them.

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Menu Boards: 6 Reasons a Second Source is a Good Idea

Its natural with sales, you make your calls and introductions and the canned response that you get more often than not is “we’re all set, thank you.”  This doesn’t bother me any, in fact, I hope that is what our clients are telling people.  However this isn’t a blog about how to combat sales objections, nor will I suggest that we’re the right fit for everyone (shhh, we’re not). As I have explained to several a person I have spoken with, “it’s great that your all set, but have you ever considered backing up your current vendor… just in case?”  Now the question becomes, what is the “in case” and what other reasons would there be to have another company squared away should something arise?  When I think about this, there are six reasons that come to mind.

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4 Step Menu Board Design Process

When we come in to contact with new customers we quickly establish their needs from a design perspective. Some already have this aspect completed when we engage, others require design work from the bottom up, some have a website or take-out menu to draw inspiration from and then there is the collection of people who have a vision but require a more involved diagnostic on how to get from ideas/thoughts/plans to implementation.

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