Nowadays, convenience is king and there are few innovations in the restaurant industry have proven as consistently valuable as the drive-thru. For quick service restaurants (QSRs), drive-thrus not only offer convenience for customers but it is an added revenue stream that concurrently increases overall business efficiency. If your restaurant has the space, checks the zoning “boxes” and has town approvals to make a drive-thru happen, it is the best investment you can make.

Many of today’s drive-thrus are no longer just a backlit menu board with a speaker enclosure. As generations age up the expectation for technology to impact their experience has supplanted many of the “old school” ways of doing things – and rightfully so! From operational efficiency to real-time marketing, the shift to digital brings a bevy of benefits that help QSRs stay competitive in a fast-moving industry.

Drive-thru menu boards come in many shapes and sizes.  They also have to adapt to work in varying locations.  There are several factors that guide you to the final product; amount of menu items, available space, budget, etc.  However beyond all of that, there is always one question that has to get answered, “Do you want to use a speaker post, of have the speaker and microphone on-board the unit?”  I am quick to squash the cost question because it ends up being “pennies on the dollar” more to do it one way rather than the other.  So what does it come down to?  Which way should you go?  There are a number of circumstances that have to be considered. [Read more…]