Quick Service Restaurants (QSRs) are fast-paced environments that rely on signage to draw the attention of customers whose attention spans can be fleeting at times. Signage can be used for a variety of purposes, 1- reinforce a brand, 2- guide traffic, 3- identify your business outside, 4- display your offerings, etc. It is important to note that in all these scenarios, you can influence your customers and steer their journey and purchasing decisions. Today, we’ll look at several signage touchpoints where QSRs can drive real impact.

While “menu boards” are quite often associated with restaurants, there are several other industries that use signage to list their offerings. For example, automotive shops showing their services, banks with a list of account options, or admission fees at the movie theater. So whether it is one of these environments or you’re running a quick-service restaurant (QSR) or fast-casual chain, your menu board is the silent sales person you may never have realized you had. Through drive-thrus, digital displays and traditional menu boards, you can significantly increase revenue, improve order accuracy, and enhance customer experiences by deploying effective strategies. Let’s dig in!

When businesses think of digital signage, dynamic playback using eye-catching transitions with animation and video comes to mind.  Behind that content and “under the hood” is a content management system (CMS) that controls the playback. Debate still exists over whether cloud-based systems are the way to go.  That said, we are here to explain why operating your digital signage in the cloud isn’t only a good thing, it’s the only logical choice. Why? Let us explain.