Not all screens are created equal and when it comes to digital signage careful consideration must be made when deciding which route to go. The screens act as the vehicle to display your messaging whether it is menus, promotions, specials, announcements or branding and the quality of these screens can directly impact effectiveness. While the cost savings of consumer or residential grade screens is enticing, the durability, features and professionalism of commercial grade screens tend to make them a wiser investment.