Whether you are opening a new quick service restaurant (QSR) or renovating an existing location, the addition of menu boards, drive-thrus, headsets and other products are important players in the long-term success of your business. Each of these plays a crucial role and can impact your bottom-line. However, if handled and procured independent of each other, this experience can become overwhelming in a hurry. Therefore, finding a company that can assist with all of them can make your life a lot easier.
Turnkey providers should not solely be considered from a product perspective. While some companies may be able to offer all the products you need (i.e. digital menu boards, drive-thrus, etc.), they may fall short in terms of their expertise in guiding you on what would be best for your specific business. Further, can they offer design and installation services? When you find a company, like Origin Displays, that checks all those boxes, then you’ve found your turnkey partner. The result is single-stop coordination, reduced lead times, project management and peace of mind.
One Company, Many Solutions
So, you’re opening a new restaurant, and you want traditional menu boards inside, a digital drive-thru with a headset system and all of it installed. Now imagine, the traditional menu board company doesn’t sell digital drive-thrus, the digital drive-thru is a hardware purchase only and you must sort out the content management system and design, the headset company doesn’t have a technician in your area, and you need to find someone to install all of it. Not only would this be tremendously time-consuming, but you’re also asking for different suppliers to trip over one another, delays to occur and miscommunication to be had. While working with a turnkey provider may be marginally more in cost, that difference is worth its weight in gold when compared to the potential frustrations.
Custom Design Specific to You!
One of the most common questions we get is “who is going to do the design?” The reason for this is there are a lot of companies who are more product or software-as-a-service (SAAS) focused. Their primary interest lies with moving equipment without having to design or install it or pumping out software licenses that will earn residual income. To be clear, there is nothing wrong with this model. There is no shortage of freelance graphic designers out there, however when working with a company who has this all under one roof, you can trust that they are familiar with the product and that they’ll design with its specific use in mind while making sure there is brand cohesion through all marketing and signage efforts.
Consultation Services Throughout
Most business owners and operators have enough business savvy to differentiate between the “used car salesman” approach (no offense to used car sales folks out there) and a “business development” way of doing things. Business development is a two-way street. Of course, anyone in sales is looking to drive sales, earn commissions and make money. However, it is important to recognize if a consultative angle is being taken and the person you’re speaking with has a shared interest in “developing your business.” From looking at site plans at the concept stage to working with installers on infrastructure and execution, the “sale” of products that will lead your business to success should also earn your trust of the provider. This, in turn, makes it mutually beneficial to the consultant for when future business opportunities arise.
Installation Expertise
Whether installation services are in-house, subbed out or in conjunction with the GC, it is less about the physical installation as it is the preparation, information sharing and expertise offered throughout the process. Many projects have general contractors who are equipped to do a drive-thru installation; however, they have little knowledge of the infrastructure that needs to be set, positioning of the equipment or what to do about the contents for the screens or graphics. Turnkey menu board companies can adapt to any need. Need everything done from permitting to installation, no problem. Need to have conference calls with electricians and contractors and share information with them to make sure everyone is on the same page? You got it! Your menu board and drive-thru installer isn’t proficient with the communication equipment? No problem, their network of technicians can handle that part.
Summary
Simplicity, efficiency, streamlined communications, manageable lead times, peace of mind, etc. are all benefits of working with a turnkey menu board company. From start to finish there in no comparison to working with a single company rather than trying to communicate and execute multiple facets of your signage with various other parties. You have a business to run, let a turnkey provider do this heavy lifting for you.
When you latch on with the right group, your menu board products will do more than sell food, they’ll drive results!
Do you need help making these determinations for your business? Give us a call today at 888-235-2579, email us at info@origindisplays.com or contact us here to speak with a solutions specialist.
