Sometimes, people seem like they’re selling digital signage as a fairy godmother: your business will thrive, your sales will double, and your hair will be shampoo-commercial shiny. That sounds great, and it’s not a bad sales pitch—but when you’re looking into digital signage, it’s important to have the facts, not the fantasy.
The truth is, Digital signage and digital menu boards can do some great things and studies have shown a good return on investment… But it doesn’t work on its own.
In order to make an investment in digital signage worth it, you have to put in some time and effort. If you use the signage as a digital version of your existing signs or menus—no change, just a fancy new screen—chances are you’ll be wasting your money. On the other hand, if you use your digital signage to its full potential, chances are you’ll soon be seeing that return on investment. It just takes a little more planning.
For example, you want to make sure that you have someone on staff to maintain the digital signage, design layouts, and change things when necessary. You’ll also want information about customers that you can use to your advantage: Is there an influx of high school kids to your fast-food location at the end of the school day? Change your signs during that time to cater to that customer base. Do customers in the morning want different items than those in the afternoon? Create different menu boards for different times of day.
When it comes down to it, digital signage and digital menu boards are tools, not miracles. They can do a lot of great things, but you need resources, determination, and imagination to turn their potential into real earnings.
Origin Display Group | originmenuboards.com | origindigitalsignage.com | 888-235-2579
