Slightly Skewed Teams with Origin Displays for their Menu Board

Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards is pleased to announce the work they have completed for Slightly Skewed, a first-of-its-kind grilled Asian food truck based out of Sacramento CA.

Slightly Skewed teamed up with Origin Displays after an exhaustive search for a magnetic menu strip provider. Slightly Skewed President, Alan Jong, had samples made by a number of companies and selected Origin Displays based on quality and responsiveness. “The materials are solid and the craftsmanship is exceptional.”  The various menu items have been placed in a frame that stylizes itself with the truck.

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Measuring Your Cost of Time When it Comes to Menu Boards

Earlier this year I was at a seminar where one of the speakers (whose name escapes me) outlined various steps on how you can determine who your best clients are.  Although I had more than one take-away from his presentation there was one that stood out.  Often time’s businesses think that their best clients are the ones that generate the greatest amount of revenue for the company.  In some cases this is true.  However what this speaker stressed is that beyond the revenue, beyond the costs of goods sold (COGS), and beyond the profitability, you must consider your (valuable) time.

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Industry News

Seeing as how it has been a while that we have passed along some good reads, we thought we’d take this week to do so.  As we wrap up the 3rd quarter of 2013 and stare the holiday season down, these articles, courtesy of QSR Magazine, take a look at some interesting ideas and concepts that are gathering steam out in the market.  We also revisit the “10 trends of 2013” to see how they currently match up to the beginning of the year.  Enjoy!

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Popingo’s Upgrades Digital Signage with Origin Displays

Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards announced today that they have completed the design and integration of their Origin Elite menu board system, powered by SmarterSign, for Popingo’s Convenience Stores.

What will start as a new four screen set-up at a single location, it will conclude as a roll-out to their subsequent locations.  Origin Elite was selected by Slade Klack, Popingo’s Vice President of Operations, after he viewed demonstrations of three other companies.  With a digital system already in position Slade had clear objectives when searching for its replacement.

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What to Make of the Menu Board Industry?

You know that thing called the Internet?  Well, it isn’t a fad and it’s not going away.  In fact, some studies have shown that 27% of the world’s consumers do their shopping online with that number creeping to 55% during the holiday season.  It increases even more when you consider those who do competitive “browsing” online only to make a more traditional face-to-face or telephone transaction.

So why do I bring this up?  How does this relate to menu boards, drive-thrus and digital signage?  Quite simply it’s because people are using this avenue to learn, research and buy these types of products just as they would an airplane ticket, a pair of shoes, or a knife set.  Yet, when you compare one menu board company to another, to another, to another, you begin to see that there is not a lot of differentiation between them.  They have similar products at similar price points.

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4 Determinations to Make Before Ordering a Drive-thru Menu Board

Restaurant owners seem to have an increased interest in adding drive-thru menu boards to their locations. This should come as no surprise considering that those with drive-thrus see 60-70% of their total revenue pass through the lane. Because of this fact, people become easily enamored with the idea of what a drive-thru could do for their business. It isn’t until they pause to gather some information that most begin to realize that there is a lot more to consider than the sign itself.  In the past we have highlighted what a fully-functional drive-thru looks like which provided folks with a checklist of what is involved but does little to help them determine if A- it would be a good investment and B- what the entire scope of the project would look like as it pertains to their restaurant.  We’ll take a stab at that here.

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4 Steps to Guide the Signage Process

When it comes to signage we see it time and time again where there simply isn’t enough thought put in to getting the most bang for your buck.  “I need menu boards,” or “I need an outdoor sign with my company name on it,” are examples of the conversation starters we constantly hear.  This isn’t necessarily a bad thing as it certainly gets the dialogue going, but if you are looking for more insight or direction on the appropriate course of action, you’d better make sure you are dealing with the right company.

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Tips for Online Menu Board Searches

Gone are the days of pulling out the phone book, looking through the yellow pages and trying to find what you are looking for. The masses are taking to yahoo, bing and mostly Google to search for the goods, services or information they want. When it comes to menu boards and all other ancillary signage this process can be both easy and difficult.  Why is that the case?   [Read more...]

Origin Display Group, Point-of-Purchase Leader, Launches New All-Access Website

Long Island, New York 

Origin Display Group, a Long Island-based leader in the menu-board industry, announces the launching of the first of a series of new websites, designed to offer unprecedented accessibility for clients.

“We are very excited to have launched our new Menu Boards website,” says Partner Vic Pereira. “This is phase one in a wave of four new sites that we are developing and will be refining in order to provide greater accessibility to our first-class products and services.”   [Read more...]

Speaker Post or On-Board Speaker & Mic for Drive-thru Menu Boards?

Drive-thru menu boards come in many shapes and sizes.  They also have to adapt to work in varying locations.  There are several factors that guide you to the final product; amount of menu items, available space, budget, etc.  However beyond all of that, there is always one question that has to get answered, “Do you want to use a speaker post, of have the speaker and microphone on-board the unit?”  I am quick to squash the cost question because it ends up being “pennies on the dollar” more to do it one way rather than the other.  So what does it come down to?  Which way should you go?  There are a number of circumstances that have to be considered. [Read more...]