Vic Pereira

The Impact of a Slow Drive-thru

November 7, 2025 By Origin Display Group

Speed, efficiency and accuracy are the names of everyone’s drive-thru game at Quick Service Restaurants. Failing to deliver on these can prove catastrophic to your business. Having a drive-thru operation alone, you imply that you offer convenience for your customers. And while accuracy is important, nothing will frustrate customers more than longer than expected waiting times. The adverse effect of this will be felt in your profits, loyalty and reputation, or lack thereof.

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Filed Under: Drive-thru Menu Boards, Industry News, Menu Boards

5 Keys for a Successful Drive-thru Setup

November 3, 2025 By Origin Display Group

Whether you’re opening a location, retro-fitting an existing one or taking over a pre-existing spot, there can be a decent amount of red tape to navigate with your township, inspectors, landlord, etc. when it comes to opening your drive-thru lane. We are not here to talk about that today. Alternatively, we’ll address five key areas that you should consider giving your drive-thru the most optimal chance at success.

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Filed Under: Digital Menu Boards, Drive-thru Menu Boards

The AI Drive-Thru Experience

October 22, 2025 By Origin Display Group

Drive-thrus have long been a staple of quick service restaurants (QSRs), offering convenience and an expedited dining experience. However, with each passing generation the experience and expectation continue to shift to a more tech savvy, automated approach. Enter artificial intelligence. While already to market in some capacity, AI is looking to revolutionize the drive-thru for both the customers and operators who are looking to shed employee costs while streamlining their output. AI communication with personalized messages will continue to become smarter, faster and more prevalent.

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Filed Under: Drive-thru Menu Boards, Industry News

Determining the Number of Headsets for Your QSR

October 13, 2025 By Origin Display Group

So, the time has come to either upgrade from an existing intercom system or you’re opening your drive-thru for the first time. One of the most important questions you’re going to ask yourself is, “how many headsets do I need?” While it may seem obvious to count the number of employees you will have taking orders at any given time, it isn’t that simple. There are a few factors that should be considered to ensure you’re getting enough while at the same time not overdoing it.

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Filed Under: Display Fixtures, Drive-thru Menu Boards, Industry News

Why Your Drive-Thru is not Attracting Enough Customers

September 30, 2025 By Origin Display Group

Drive-thru locations are at a distinct advantage given their mere existence provides an additional revenue stream. However, with it comes certain expectations from your customers. Speed of service, convenience and good communication come to mind. Yet, if your signage is inadequate and your communication system cuts in and out it will lead to delays, confusion and frustration for both your customers and employees. Without realizing it, you’re putting yourself at a distinct disadvantage to retain them as return customers.

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Filed Under: Drive-thru Menu Boards

The Benefits of a Turnkey Menu Board Partner

September 22, 2025 By Origin Display Group

Whether you are opening a new quick service restaurant (QSR) or renovating an existing location, the addition of menu boards, drive-thrus, headsets and other products are important players in the long-term success of your business. Each of these plays a crucial role and can impact your bottom-line. However, if handled and procured independent of each other, this experience can become overwhelming in a hurry. Therefore, finding a company that can assist with all of them can make your life a lot easier.

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Filed Under: Digital Menu Boards, Industry News, Menu Boards

Digital Menu Boards Aren’t for Everyone

September 12, 2025 By Origin Display Group

Digital signage in quick service restaurants (QSRs) has become increasingly prevalent. Whether it is for digital menu boards, touch screen kiosks or outdoor at the drive-thru, it is well documented that content management systems allow operators to make quick and easy changes and allows them to leverage several strategies to increase their average receipt. But while the benefits of digital menu boards are great for many, they simply are not a fit for everyone. Today we’ll look at four reasons as to why traditional menu boards may be better suited than their digital counterparts.

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Filed Under: Digital Menu Boards, Digital Signage

How Menu Boards, Digital Signage & Drive-Thrus Can Lower Labor Costs at QSRs

September 8, 2025 By Origin Display Group

Quick Service and Fast Casual restaurants live by their name, “quick & fast” and when it comes to service and customer expectations. Customers want their food, they want their order to be correct, and they want it ASAP. What complicates this is the increased pain point of QRS operators. What is it you ask? Employees! Not enough, they come and go as they please, retention, quality, etc. With constant turnover labor costs are going through the roof. Thankfully, there are signage and technological approaches that can be taken to lessen this burden.

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Filed Under: Digital Menu Boards, Digital Signage, Drive-thru Menu Boards, Menu Boards

Commercial Grade Screens; The Logical Choice for Digital Signage

August 29, 2025 By Origin Display Group

Not all screens are created equal and when it comes to digital signage careful consideration must be made when deciding which route to go. The screens act as the vehicle to display your messaging whether it is menus, promotions, specials, announcements or branding and the quality of these screens can directly impact effectiveness. While the cost savings of consumer or residential grade screens is enticing, the durability, features and professionalism of commercial grade screens tend to make them a wiser investment.

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Filed Under: Digital Signage

Digital Signage & Menu Boards; Spanning Verticals to Influence Purchases

August 26, 2025 By Origin Display Group

The influence of digital signage has never been higher. Over the course of the last 15 years, these types of solutions have gone from cost prohibitive for most to offering a variety of solutions that can meet many a budget. Whether it is digital menu boards in a QSR or digital signage above a beer cave at a convenience store, we’ll look at several different industries and how digital signage can be implemented for maximum impact.

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Filed Under: Digital Signage, Display Fixtures
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