There comes a time when you have to replace almost everything in life; your couch, your job, your bed, your girlfriend (just kidding – my wife will kill me when she sees that), and on and on and on. There are a variety of reasons as to why these changes have to be made – some you can control, and some you cannot. Now next time you find yourself replacing something, ask yourself, did I do what I could to get the most life out of it? Chances are you didn’t; a replacement was on sale, or it cost less, or it was a gift. The point I am trying to make is that at the end of the day you have the ability to take preventative measures to maximize the lifetime of your products. Do your due diligence, talk to people, look it up online, check out consumer reports, do whatever you can. Look, I understand that everyone leads busy lives and that time is money – exactly, time is money. So do you spend more time to spend the appropriate money for a quality product, or do you spend less time and spend more money for a lesser product? The choice is yours.
The Skinny on the Fast Casual Scene
This week I decided to shake things up a bit. Instead of writing another blog on menu boards, digital menu boards, drive-thrus or in-store signage, I’ll take this blog to provide you a quick low-down on what’s going on in the world of fast casual restaurants. My compilation is based on information gathered from Fast Casual’s website (www.fastcasual.com). For a more in-depth look at each restaurant update, check out their website.
Okay, here we go…
Increase Sales with Strategically Placed Signage
Have you driven by a McDonalds lately? What about a Burger King? Have you been inside a Dunkin Donuts in the last, well, forever? What about a 7/11? Other than being monsters in their industry, what do they all have in common? (I am guessing the title may have given it away) Signs, signs and more signs! If the simple fact that all of these types use a variety of displays isn’t evidence enough, consider this - according to the Point of Purchase Advertising Institute, in-store advertising such as point of purchase (POP) displays influence 53 to 60 percent of consumer purchases. Put another way, over HALF of the people that walk in to your location can be influenced by signage. Now does it make sense why all the giants are signage heavy? Talk about an area to increase sales volume!
