As a person on the business development side of our company, I spend my days on the phone, meeting with people, hosting demos and webinars, replying to emails and drafting proposals – the typical day of many salespeople.  No matter what the sales approach, the ultimate goal is to sell, sell and sell some more.  I have always enjoyed sales because of the rush I get from any sale, big or small.  It is also like running your own little business without the risk.  This isn’t to say that there is no risk; I mean what use am I to the company if I am not selling anything?  Inherently, this lingering fact tends to stir up stress and frustration at times.  As a result, I’ll find myself trying new techniques, overly digesting conversations and ending up in “paralysis by analysis” mode.  [Read more…]

Traditional Menu Boards

Backlit- Menu boards that have light that shines through translite graphics from the back.  More and more of these types of boards are moving from florescent based lighting to LED to save energy and money.

Rail System- Many of the traditional menu board systems have a rail system for hanging.  These are especially helpful when your system has 4+ panels.  Leveling off a single light-weight rail system versus each panel individually is much easier and takes a lot less time.

Static Menu Boards- This is a synonym for “traditional menu boards.”  Magnetic, backlit, non-illuminated, illuminated, chalkboard, etc. are all examples of static menu boards.  When it comes to movement, “static” means that there is none.  Therefore, anything other than a digital or LED type menu board system could be considered static.

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