For years, catchy headlines and infographics have claimed that if you just use the right colors, you can get customers to do exactly what you want. They propose that specific colors equal specific emotions. But is that really true, and can you use it when you design signs or menu boards? [Read more...]
Hacking the Brain?
The Good, the Bad, and the Ugly in Data Visualization
One of the most common uses for digital signage, and signage in general, is expressing data in a visual format. Whether you’re comparing your brand to your competitors in advertising, or presenting quarterly data to the board of directors, one way or another you’re eventually going to find yourself staring at a huge spreadsheet and trying to figure out how to make it easily digestible. [Read more...]
Weighing In: Cyber Security in Digital Kiosks
Now and then, we like to take a look at the serious issues going on in the world of digital signage. At the moment, there seems to be a study on kiosk security causing a stir in the industry. In this entry, we’re going to take a look at the various sides to this story. [Read more...]
Using Digital Signage for Trial Products
So you’re looking into digital signage, but you’re wondering what advantages it will give you. In this post, we’ll look at how digital signage can be used to roll out a trial product at comparatively limited expense. [Read more...]
3 Common Signage Pitfalls
If you are looking into purchasing signage for your business for the first time, you might not know exactly what you’re doing, and that’s fine! But if you want to keep from wasting money and time, it’s important to have some kind of plan before setting out. With that in mind, let’s look at some of the most common pitfalls for first-time signage seekers. [Read more...]
Digital Signage Markets
Digital signage displays are a great way to for businesses to make their customers aware of any product or service offering. Because digital signage displays are directly controlled via computer, any changes or updates that you make are conveyed instantly to your customers. [Read more...]
2 Standout Benefits of Digital Signage
Digital Menu Boards are mated to the restaurant’s computer system, so the messages you present to your customers can be changed as often as you like. And, if that message involves a price change, it will automatically be reflected in your POS System with no further effort on your part. This added flexibility can enhance your Bottom Line in many ways. For instance … [Read more...]
Maximizing QSR Profits through Digital Signage
Digital Menu Boards, thanks to the ever-improving technology behind the Light Emitting Diode (LED), are continually getting sturdier, easier to read, and more energy efficient. [Read more...]
The Truth About Menu Boards
Digital Menu Boards are utilised in less than 20% of restaurants nationwide. The other 80% are needlessly missing out on some incredibly easy and effective ways to increase the bottom line. [Read more...]
Digital Kiosks – Greater Convenience for your Customers, Greater Profits for You
Self–service kiosks are the next step in the maturation of digital signage technology. The kiosk, your POS system and your digital menu boards can be seamlessly integrated by your digital signage provider, and together they will provide a powerful boost to your bottom line.