The first thing that QSR management must consider when converting to from printed signs and menus to Digital Menu Boards is to not create customer confusion. Make sure that your long-time customers can still find their favourite meal choices at the same place on the new menu. That means that, at first, your new Digital Signage should mirror your old, painted and printed versions. [Read more...]

The good news is that you offer your customer so many great choices of what to eat. The bad news is that QSR throughput can slow down as customers make their minds up. The solution – your Restaurant Menu Boards. [Read more...]

You’ve decided to deploy a Digital Display System to bring your QSR into the 21^st Century. Great! You already know about how easily you can now effect day-parting, price changes, required nutritional information and a host of other revenues-enhancing strategies quickly, efficiently and effortlessly. [Read more...]

It’s the greatest contradiction in QSR marketing – even after making a significant investment in a Digital Display System, Management all too often fails in fully exploiting this powerful new tool.  [Read more...]

Utilising a Digital Display System is a sure-fire way to make day-to-day operations at your QSR run more smoothly. When you used printed and painted menus, they had to be replaced every time you changed prices. [Read more...]

An image of a cheeseburger oozing mushrooms, onions and melted cheese on your Restaurant Menu Board will make your potential customers’ stomachs rumble and their mouths water.  [Read more...]

It’s very easy to be overwhelmed by the possibilities that Digital Display Signage offers to QSR management. Customers can be treated to colourful pictures of food, animations tied into advertising, or even cartoons to entertain children. [Read more...]

Digital Menu Boards can adapt to changing circumstances in many ways. The effect will be faster service, greater throughput, and more sales. [Read more...]

The new nutritional rules are here. QSRs are going to have to start posting nutritional information, most especially calorie counts, on their menu boards. It’s a big problem if your menu board is printed or painted. [Read more...]

On the most basic level, Digital Menu Boards are like oversize, over-tough computer screens. The very first thing that QSR management will take advantage of is the fact that it’s so easy to change the message. [Read more...]