As technology has evolved in quick service restaurants (QSRs) it has done two things, 1- it has sped the world up and 2- it has created greater expectations of service from speed and accuracy to the overall experience. Naturally, when applied to the drive-thru, it is important to have clear messaging accompanied by a thoughtful set up for the signage to achieve this. Giving thought to every stop in a customer’s “drive-thru journey” is critical to your success.