You’ve decided to deploy a Digital Display System to bring your QSR into the 21st Century. Great! You already know about how easily you can now effect day-parting, price changes, required nutritional information and a host of other revenues-enhancing strategies quickly, efficiently and effortlessly.
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It’s the greatest contradiction in QSR marketing – even after making a significant investment in a Digital Display System, Management all too often fails in fully exploiting this powerful new tool.
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Utilising a Digital Display System is a sure-fire way to make day-to-day operations at your QSR run more smoothly. When you used printed and painted menus, they had to be replaced every time you changed prices.
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An image of a cheeseburger oozing mushrooms, onions and melted cheese on your Restaurant Menu Board will make your potential customers’ stomachs rumble and their mouths water.
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Digital Menu Boards can adapt to changing circumstances in many ways. The effect will be faster service, greater throughput, and more sales.
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The new nutritional rules are here. QSRs are going to have to start posting nutritional information, most especially calorie counts, on their menu boards. It’s a big problem if your menu board is printed or painted.
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If you own a QSR, there’s no doubt that your most important customers are the millennials. That’s because there are almost one hundred million of them in America today, and because of their busy lives, they also eat out more often than any other demographic.
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On the most basic level, Digital Menu Boards are like oversize, over-tough computer screens. The very first thing that QSR management will take advantage of is the fact that it’s so easy to change the message.
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