In the early days of Digital Menu Boards, some of the earlier adopters were simply “blinded by the science”. They bought and installed the devices simply because they were the latest and the greatest, and also because they are just simply a delight to look at.
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Better than two-thirds of the sales of a QSR are garnered through the drive-thru window. But incredibly, management throughout the nation have focused almost all their efforts on improving their dining and rooms only, and have largely left this vital part of their operations untouched.
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When it comes to where to go for a meal or just for a bite, your customers have many choices, and one sure way you can make your establishment stand apart from all the rest is by employing drive-thru Digital Menu Boards.
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As much as 70% of the typical QSR’s revenue is generated via the drive-thru lanes, which is why forward-thinking management will want to install digital Drive-Thru Menu Boards.
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Because your presell Menu Board is the first message your customer sees after he enters you QSR’s drive-thru lane, it sets the tone for his visit to your establishment. It’s your one chance to make a great first impression.
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Digital Menu Boards are gaining greater and greater acceptance by QSRs throughout the US, rapidly catching up to their European counterparts. And now, that progressive trend is beginning to extend outside to the drive-thru lanes.
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Better than two-thirds of the sales of a QSR are garnered through the drive-thru window. But incredibly, management throughout the nation have focused almost all their efforts on improving their dining and rooms only, and have largely left this vital part of their operations untouched.
[Continue reading…]
Establishing a Drive-Thru lane for a QSR is no small thing. It must be carefully planned, and yes, it will require a significant monetary outlay. There are many details to be considered, not the least of which are local and state regulations.
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