If you own a QSR, there’s no doubt that your most important customers are the millennials. That’s because there are almost one hundred million of them in America today, and because of their busy lives, they also eat out more often than any other demographic.
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On the most basic level, Digital Menu Boards are like oversize, over-tough computer screens. The very first thing that QSR management will take advantage of is the fact that it’s so easy to change the message.
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Perhaps the first thing to keep in mind as you are making the move to Digital Signage Displays is to be cognizant of the way people are used to consuming the printed word.
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Digital Display Systems allow for Complete Message Control. Unlike with old-fashioned printed or painted menus, you can change your message at any time with a mouse click from your laptop or even from an App on your smartphone.
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Digital Menu Boards are so easy to Change. Whether it’s a new product, a new pricing strategy or a new marketing campaign, making the adjustment is as easy as a making a few mouse clicks on your PC or punching up an app on your smartphone.
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Modern Americans just hate to wait, and they won’t tolerate it, but if people are entertained while they are waiting, it’s a proven fact that a four-minute wait time will feel like a three-minute wait time, and frustration goes down accordingly!
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If you’ve bought Digital Menu Board for your QSR, congratulations, you’ve already taken a great first step. Digital Signage is sleek, modern and as new as today, and they’ll have the positive effect on your revenue flows even if you do nothing other than replacing your tired, old and outdated painted and printed signs.
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Did you know that between 35% and 40% of your customers already know what the want to order before they even step (or drive!) across the threshold of your QSR?
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People are in love with technology, especially the young. A whopping 40 percent of the critical age group for QSR restaurants, 18 to 44 year-olds, actually name technology as one of the factors they consider in their choice of where to dine.
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There are so many moneymaking, time-saving and customer-friendly strategies you can take advantage of if you employ a Digital Display System. Most of them would be difficult or impossible to implement without these flexible conveyances.
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