Top Drive-Thru Concerns

If you’re looking to add a drive-thru to an existing location, there are a lot of things that might be going through your mind and a lot of concerns that you’re not sure how to address. We’ll take a look at a few of those concerns here.

First-time-buyer-concernsHow much will it cost?  And the related question: Is it going to be worth it?  You can never make a 100% accurate prediction about the cost, but if you’re constructing a drive-thru to add on to your business, there are two components of cost to look at.  First off, you want to budget $10,000 or so for the construction of the drive-thru itself.

Second, you want to look at operational costs. You can expect the cost of running a drive-thru to be roughly equivalent to the cost of running your indoor business. This might seem like a lot, but the return on investment is almost always worth it!  Many businesses containing a drive-thru report that a vast majority of their profits come in through the drive-thru.

Will it run smoothly?  While there’s no way to make everything run perfectly 100% of the time, there are a few precautions that you can take. First of all, take care to hire enough new staff to run the drive-thru efficiently.

Second, design the drive-thru menu board so that it makes it easy for customers to order quickly (more detailed information on this process can be found in other posts).

Finally, you want to make sure that you’re integrating as many features as you can. That means finding a company that can do both signage and communications, for instance, so you know that everything will work together well—and so you have fewer calls to make if something goes wrong.

These are just a few of the questions you might have about developing a drive-thru for an existing business.  If you have more of them, feel free to suggest topics for future blog posts in the comments!

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