There’s no two ways about it, the most important word in the phase “quick service restaurant” is quick. And nowhere is that more true than for the drive-thru lane, where the typical establishment earns about two-thirds of it’s revenue.
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Modern QSR management is constantly looking for ways to speed up the process of the drive-thru customer placing her order, paying for it and ultimately receiving exactly the meal that she ordered with no errors.
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So you’ve installed Digital Signs in your QSR’s dining room and you’re asking yourself, “why did I wait so long?” Everything is so much easier! Breakfast is over and lunch is about to start? – just press a button on that app on your smartphone, and the lunch menu appears.
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You’ve made the investment in drive-thru Digital Signage, and you’re already reaping some early benefits. You can now effortlessly day-part your message to your customers, and instantly change your menu depending on the time of day, the day of the week or even the weather.
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The QSR drive-thru lane has been a big part of American culture for decades now and is the source of two-thirds or more of the typical restaurant’s revenues. And, as simple and prosaic as it may seem, there is a lot going on here.
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Typically, QSR management devotes the greatest portion of attention and investment to the dining room, and relatively little concern is devoted to the Drive-Thru lanes.
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When you think about Drive Thru Headsets, you think comfort. After all, if your employees aren’t comfortable, they won’t be happy, which can lead to poor performance and high turnover. But, comfort is only one side of the coin – the other is durability.
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By now, many QSR’s have made the change from static printed or painted signage to modern, versatile Digital Signs in their dining rooms, But that’s only half the story, or more accurately, it’s one-third of the story, because the dining room only accounts for one-third of the revenues.
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One of the greatest things about drive-thru Digital Signs is that you can change the entire message that you present to your customer instantly. Prices for drive-thru Digital Signage have come way down, while resolution and picture quality have gone up even faster.
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In terms of frequency of visits to QSR’s, nobody beats the 35 and under crowd. And, if there’s one thing that defines this age group, it is the fact that they live their lives online.
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