As we go about our business here at Origin Displays the same conversation continues to be had regarding the actual medium that will be displaying the content of any digital menu board system. This medium, of course, is the LCD/LED monitor. It has always been our business practice to explain the benefits of using commercial grade LCDs versus the use of consumer/residential units that you would purchase for your home. We explain this as best as we can (until we’re blue in the face) rather than strong arming our prospects in to using our exclusively selected screens. The reason for this is twofold: (1) in our opinion, the cost/benefit of using a commercial unit as opposed to the alternative is not our decision to make, and (2) the LCD market is very transparent, meaning that the back and forth about specifications of “this LCD” or “that LED,” and the pricing negotiation based on what consumers find online at a third rate website is counter-productive and ends up being a bottle-neck for everyone involved.
Consumer LCDs a Big No-No in Retail Space
Master Wok chooses Origin Displays for their first Digital Menu Board System
July 30, 2013 Long Island, NY – Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards is pleased to announce that they will be installing Master Wok’s first digital menu board solution at Quaker Bridge Mall in Lawrenceville, New Jersey. In addition to the digital work, Origin will be providing the storefront signs for Master Wok as well as the co-branded Nathan’s Famous Hot Dogs and Arthur Treacher’s location.
Origin Display Group Prepares for Business Expansion
June 27, 2013 Long Island, NY – Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards is excited to announce their plans for an aggressive business expansion in to various markets and verticals within the next 3-6 months. With sound footing in the quick-service restaurant industry, Origin has been strategizing and planning their plunge in to other areas for the better part of a year.
Home Run Inn Pizza Taps Origin Displays for Digital Signage
June 27, 2013 Long Island, NY – Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards has begun the roll-out of digital menu boards for all nine of Home Run Inn’s Chicago area pizzerias. Thus far, Origin Elite, powered by SmarterSign, has been implemented at their Melrose Park and Beverly locations with the other restaurants to follow shortly.
Restaurant Industry News
As part of this industry too, we think it’s important to help you stay abreast on important topics that continue to pop up on a daily basis. We understand how busy everyone is and can’t even begin to comprehend the amount of emails being exchanged on a daily basis. I know from experience that my Inbox gets flooded with tons of emails a day, some which I never get the chance to open before deleting. In order to help you stay up-to-date on what’s going on in the restaurant industry, we have dedicated this week’s blog to outlining some of these important topics thanks to email updates sent to me by QSR Magazine (www.qsrmagazine.com), FastCasual.com (www.fastcasual.com) and Nation’s Restaurant News (www.nrn.com).
QSR Drive-Thru Suggestions
Although we typically deal with QSR drive-thrus on the menu boards side of things, we’ve witnessed some absolute drive-thru no-no’s on our own and have heard other horror stories from numerous clients and prospects. We’ve decided to share some of these tips with you, to prevent you from making some of these same mistakes.
Origin Displays Begins Digital Signage Rollout for Grand Cafe
May 31, 2013 Long Island, NY – Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards is excited to announce the completion of their first digital menu board install for the Grand Cafe at the Bronx-Lebanon Hospital (BLH) in New York. Origin Elite, powered by SmarterSign, was the digital platform that was selected for this location. Two 42” LCDs were flanked by static menu board panels which resulted in a sleek hybrid display.
7 Tips to Help You to Get the Most Bang for Your Buck When it Comes to Digital Menu Boards
Despite the continuous decline in cost for digital menu board systems a lot of people still see the investment as a leap of faith. I don’t necessarily disagree with this sentiment. However, where I differ from these folks is that I know the different areas where and how I can use a system to expedite my return on investment. Although there is no exact formula for determining the likelihood of ‘when’ you’ll make your money back, the following seven tips outline some useful directions you should take.
Origin Displays Goes to Work in Northern Ontario
May 28, 2013 Long Island, NY – Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards have gone north of the border and in to Cochrane, Ontario to produce a stainless steel menu board system for the Polar Bear Express train of Ontario Northland. This train services passengers between Cochrane and Moosonee, Ontario.
5 Goals of an Effective Menu Board System
According to Wikipedia, “a menu is a presentation of food and beverage offerings. The original menu boards that offered consumers choices were prepared on a small chalkboard. Foods were chosen from a bill of fare, described as ‘à la carte’ or ‘according to the board.’” Reverso.net defines a menu board as “a list of dishes that can be ordered in a restaurant.” Dictionary.com describes a menu board as “a board on which a food menu is written.” A web definition from a quick Google search defines a menu board as something that “lets patrons see the day’s specials or new dishes.” But is that really all a menu board is? Simply a list of foods served at a restaurant?
