Over the course of the last handful of years the digital signage industry has grown immensely.  It still remains a mixed bag of true solutions and pretenders.  The ability to sift between the two becomes more difficult by the day.  People will often skip to the bottom line and quickly cast a side functionality for a lesser cost and lip-service from a salesperson- “of course you can change your content easily.”  With that said, I’m not here to talk about the companies that provide digital signage, nor where these systems are popping up.  What I’m going to discuss is a relatively untapped segment where we’ve seen the most impressive impact.  After reading this blog my my assumption is that your thoughts will be the same as mine, it’s a no-brainer.   [Read more...]

The dreaded monthly fee;  the chief concern when it comes to digital signage for some.  When it comes to pricing, it isn’t uncommon for this to be the first questions asked, “are there any monthly fees?”  I am not here to tell you that the only viable and true solutions are those that carry monthly fees, not at all.  In fact, there are file management-type systems that should be used for those who make changes “once in a blue moon” or for those with the internal manpower to manage a network and content on a day-to-day basis (although in this situation just keep in mind that companies are not paying a monthly fee but are paying a human being instead- guessing it is more too!). [Read more...]

The dreaded monthly fee. Wait-a-minute, maybe I shouldn’t be so dramatic as we’re seeing more and more people adapt to the idea. There are a number of reasons for monthly fees, 1- cloud-based access, 2- software as a service (SAAS), 3- support, etc. Today I would like to focus on #3.  The point is not to get focused on the monthly fee itself, which could also be in the form of an annual or semi-annual fee but to understand the value around it. [Read more...]