Vic Pereira – Page 6

More Random Menu Board Thoughts

In my attempt to come up with a sole direction for this blog I just kept coming up with a mixed bag of talking points which on their own weren’t worthy of a whole post.  So I thought to myself, “Well it’s been a while since I have been random.”  So without further adieu, here are some more random menu board thoughts.  [Read more…]

Breaking Down Menu Board Lead Time

“Yesterday”- this is what we are frequently told when we ask when our customers for their menu board need-by date.  After a shared chuckle we have to break the news as to what their expectations should be regarding the time that elapses from start to finish.  [Read more…]

3 Drive-thru Menu Board Tidbits

Adding or having a drive-thru menu board could be one of the best things for your quick-serve restaurant.  It is an additional revenue stream, allows you to serve more customers and elevates their satisfaction.  However, if not given adequate thought it could prove to be both a sizable opportunity and investment wasted.  The anatomy of a drive-thru install can take on many looks.  Although to become “fully-functional” you’ll need a drive-thru menu board and communication system.  Canopies, order confirmation boards, timers, presell signs, etc can be chosen from the outset or added at a later time when you have gotten the traction you have set out for.  [Read more…]

5 Menu Board Company Misconceptions

Everyday we get a lot of calls from all walks of life.  From college kids working on a project to someone working a business plan to single restaurant owners to large companies.  The line of questioning comes in from all angles and the responses are based on those we are talking to. It is without fail, however, that a lot of people call in and have some preconceived notions about menu board companies that aren’t accurate.  Don’t get me wrong, there are just as many, if not more, thoughts that are but it may help you along if we refute some of those that are largely incorrect.

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Blog Excerpts Part I- Digital Menu Boards

Over the last few years, we have written over a hundred blogs.  For the most part, we cover five areas, 1- Digital Menu Boards, 2- Drive-thru Menu Boards, 3- Traditional Menu Boards, 4- Display Fixtures & Graphics, and 5- Random Thoughts & Industry news.  As we continue to write blogs on a weekly basis we do recognize that there is some redundancy in what we talk about, however, there are some key takeaways that should not be overlooked.

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Blog Excerpts Part II- Drive-thru Menu Boards

In part two of our five part series we revisit some blogs that were specifically written for and about drive-thru menu boards.  When looking at drive-thru menu boards, there could be a lot of pieces to the puzzle or very few.  It all depends on how you want to enter the drive-thru world.  It is also highly dependent on your current environment, the on you’re building, or the one you’re going in to.

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Blog Excerpts Part III- Traditional Menu Boards

In part three of five we take a look at what we’ve discussed on the topic of traditional menu boards in the past.  A lot of our writing on this topic is relatable to digital signage and drive-thru menu boards as well.  It has a lot to do with the importance of design, placement, selection, etc.  In addition we emphasize the importance of working with companies with experience in the industry and who can provide proven products that have shown the ability to positively influence sales.

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Blog Excerpts Part IV- Display Fixtures & Graphics

Here at Origin we focus a lot of our time and energy on our big 3, menu boards, digital signage and drive-thru menu boards.  Make no mistake about it, we hang our hat on those items but when you take a look at any “big guy” in the quick-service world the majority of signage on-site belongs to display fixtures and graphics.  There is a reason for this, they can have an impact all over your location.  How you go about deploying them is not something that should be done haphazardly.  In part four of five we’ll share some notes that should help you out.

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5 Effective Uses of Digital Signage

When we discuss digital signage with people, we always ask what their objectives are. This is the single easiest way of determining which solution, if any, would be ideal for them. For the most part, the responses are similar. On the restaurant side, it’s “I want to be able to changes my items and pricing and maybe promote a special or two.”  As many of you know, this is just scratching the surface in terms of most digital signage software capabilities. The more alarming issue is that a lot of those who go the route of digital get it designed, set up and turned on and nothing much from there changes over months to even years.  This is a discouraging trend that can give the idea of digital signage a bad name.  Put another way, if you ask someone who doesn’t use even half of the systems functions how it is working out for them, they may have a negative viewpoint.  However, I would submit to you that those who utilize the system frequently would rave about its flexibility and impression.

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Blog Excerpts Part V- Random Thoughts

When we sit down weekly to write our blogs we have a list of notes to draw ideas from. In most instances there is enough that we can pull to warrant a post around a sole topic. However, at other times it hasn’t been the case. Rather than bypassing a week, we’ll take a collection of these notes and put together some “random thoughts.” Looking back, I have liked how the random blogs have come together. They cover a lot of area and offer some particular insights that would otherwise not be shared. In the last of installment of five we take a look at some of them.

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