Despite the continuous decline in cost for digital menu board systems a lot of people still see the investment as a leap of faith. I don’t necessarily disagree with this sentiment. However, where I differ from these folks is that I know the different areas where and how I can use a system to expedite my return on investment. Although there is no exact formula for determining the likelihood of ‘when’ you’ll make your money back, the following seven tips outline some useful directions you should take.
7 Tips to Help You to Get the Most Bang for Your Buck When it Comes to Digital Menu Boards
June 13, 2013 By Origin Display Group
Filed Under: Digital Menu Boards
5 Goals of an Effective Menu Board System
May 30, 2013 By Origin Display Group
According to Wikipedia, “a menu is a presentation of food and beverage offerings. The original menu boards that offered consumers choices were prepared on a small chalkboard. Foods were chosen from a bill of fare, described as ‘à la carte’ or ‘according to the board.’” Reverso.net defines a menu board as “a list of dishes that can be ordered in a restaurant.” Dictionary.com describes a menu board as “a board on which a food menu is written.” A web definition from a quick Google search defines a menu board as something that “lets patrons see the day’s specials or new dishes.” But is that really all a menu board is? Simply a list of foods served at a restaurant?
Filed Under: Digital Menu Boards, Drive-thru Menu Boards, Menu Boards
Origin Displays Releases Updates to their ‘Elite’ Digital Package
May 13, 2013 By Origin Display Group
April 22 2013, Long Island, NY – Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards, is excited to announce that there have been several enhancements made to their ‘Origin Elite’ digital signage solution. The overall additions to the system have moved it from easy, to simple in terms of its user-ability. Users can now create and edit content quicker and easier. The expanded flexibility has also lessened the learning curve and frees the package up to an even wider range of businesses and individuals.
Filed Under: Digital Menu Boards, Digital Signage, Industry News
Origin Displays adds Origin Express to their Digital Signage Mix
April 17, 2013 By Origin Display Group
February 20, 2013 Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards, have added “Origin Express” to their digital signage product mix.
The Express package is a slightly stripped down, entry level version of their premier Origin Elite solution that has been offered for years; both of which are powered by SmarterSign. Origin Express is made up of one-part media player and one-part software and fills a void where people are looking for a single screen solution.
Filed Under: Digital Menu Boards, Industry News
Origin Displays Installs Digital Signage at 3 Scotto Brothers Restaurants
April 1, 2013 By Origin Display Group
February 15, 2013 Long Island, NY –Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards, in conjunction with Brainstorm Studio, have installed digital signs in three of the renowned Scotto Brothers Restaurants in Long Island NY. Located in the foyers of Blackstone Steakhouse, Rare650, and Insignia Steakhouse, these displays are being used to advertise Sunday specials, holiday specials, and gift cards, as well as welcoming screens for preferred parties.
Blackstone is considered by many as Long Island’s premiere steakhouse and, true to its name, the décor is resplendent with quarried stone and rich natural wood that is lightened by chandeliers and fireplaces. In addition to serving their meaty staples, Blackstone has their own authentic sushi chef and raw seafood bar. Visitors can also select wine from their award winning wine list.
Filed Under: Digital Menu Boards, Industry News
5 Reasons to Use a Menu Board Company for Your Menu Boards
March 22, 2013 By Origin Display Group
As a person on the business development side of our company, I spend my days on the phone, meeting with people, hosting demos and webinars, replying to emails and drafting proposals – the typical day of many salespeople. No matter what the sales approach, the ultimate goal is to sell, sell and sell some more. I have always enjoyed sales because of the rush I get from any sale, big or small. It is also like running your own little business without the risk. This isn’t to say that there is no risk; I mean what use am I to the company if I am not selling anything? Inherently, this lingering fact tends to stir up stress and frustration at times. As a result, I’ll find myself trying new techniques, overly digesting conversations and ending up in “paralysis by analysis” mode. [Read more…]
Filed Under: Digital Menu Boards, Drive-thru Menu Boards, Menu Boards
Origin Displays Installs Menu Boards at 3 Football Stadiums and 2 Arenas
March 7, 2013 By Origin Display Group
November 27, 2012 Long Island, NY – Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards, today has announced the successful installation of digital and traditional menu boards as well as graphics at a series of collegiate football stadiums and arenas. The 6 week project included 130 menu boards, seventy-five 40” Commercial Grade LCD screens and twenty-four magnetic graphics. These systems were integrated at the University of Kentucky, United States Naval Academy and Rutgers University.
Filed Under: Digital Menu Boards, Industry News
Menu Board Glossary – Part I
February 22, 2013 By Origin Display Group
Traditional Menu Boards
Backlit- Menu boards that have light that shines through translite graphics from the back. More and more of these types of boards are moving from florescent based lighting to LED to save energy and money.
Rail System- Many of the traditional menu board systems have a rail system for hanging. These are especially helpful when your system has 4+ panels. Leveling off a single light-weight rail system versus each panel individually is much easier and takes a lot less time.
Static Menu Boards- This is a synonym for “traditional menu boards.” Magnetic, backlit, non-illuminated, illuminated, chalkboard, etc. are all examples of static menu boards. When it comes to movement, “static” means that there is none. Therefore, anything other than a digital or LED type menu board system could be considered static.
Filed Under: Digital Menu Boards, Drive-thru Menu Boards, Menu Boards
How to Determine How Many Menu Boards You’ll Need
February 11, 2013 By Origin Display Group
When the time has come for you to address your menu board needs there are a number of factors for you to consider. Some may read this and think to themselves, “isn’t it just one big board?” Well it could be, although we wouldn’t recommend that. Having separate menu boards serves two purposes: 1- You are able to more easily categorize your menu items, and 2- It makes it much easier on your customers to find what they are looking for, thus getting them through your line quicker. Another reason for avoiding one large board is because of the initial shipping costs and ongoing maintenance. Unlike smaller, modular menu boards, a larger panel would have to be shipped via freight carrier. Inevitably the cost is greater. Now consider if you had to make changes to your menu items or pricing in the future. Would you rather replace the entire, large board or a small piece of a menu system?
Filed Under: Digital Menu Boards, Menu Boards
Menu Insights from Quick Serve to Sit-Down
January 25, 2013 By Origin Display Group
Today we are going to borrow some great information from my home and native land and the great white north. Our friends at Restaurant Central are Canada’s version of QSR Magazine, Fast Casual Magazine, etc. They offer news and trends for all verticals of the restaurant industry. I spent some time on the blog section of their site and found four submissions that are particularly relevant to our customers. Everyone’s goal in business is to make money. The following four blog posts will help you address your menu and offer ways to increase profitability. These posts also make suggestions that will help you avoid the pitfalls that many owners find themselves in. Whether you own a quick service restaurant, fast casual or dine-in, the development of an optimal menu is equally important.
Should you not have the time to read all of these in one sitting, I would suggest bookmarking this blog. My hope is that me telling you that these entries will help you make/save money will be enough to catch your attention.
Filed Under: Digital Menu Boards, Drive-thru Menu Boards, Industry News, Menu Boards
