As we’ve stated many times in the past, the emphasis around drive-thrus is that of speed and convenience. What can quickly turn this objective on its head is poorly designed and arranged drive-thru graphics which make it confusing for customers. A poorly lit sign can also decrease the accuracy and turnaround time. All of this leads to unhappy customers who become less likely to return after their experience.

Quick Service Restaurants put an emphasis on the work “quick,” especially as it pertains to their drive-thru lane. One of the most important ingredients to accomplish speedy service is the headset system. With constant drive-thru traffic, the bustle and noise of a busy kitchen, and customer interactions, any underperforming headset system can lead to dollars lost. Order errors often stem from employees not hearing the customer clearly and vice versa. Couple that with fellow employees mishearing instructions from one another. This leads to orders being punched into the POS system incorrectly and employees preparing food or drinks based on what they “think” they heard. The clearest path to prevent or, at least minimize, these occurrences is to invest in a proven, high definition, headset system.

Drive-thru locations are at a distinct advantage given their mere existence provides an additional revenue stream. However, with it comes certain expectations from your customers. Speed of service, convenience and good communication come to mind. Yet, if your signage is inadequate and your communication system cuts in and out it will lead to delays, confusion and frustration for both your customers and employees. Without realizing it, you’re putting yourself at a distinct disadvantage to retain them as return customers.