Menu Board Examples & Their Lack of Purpose

The title that you read above may be a little too aggressive. To be clear, I am not suggesting that menu board examples serve NO purpose. In fact they can be helpful when trying to get the creative juices going and for you to envision how something would look in your location. After all, how else would you be able to see if something will work for you other than by ordering a system sight-unseen? The instances that I am referring to are those where the consumer has seen examples but want more; usually by going to see something in person or through additional layouts that are specific to their niche (i.e. Pizza, Ice Cream, etc).  [Read more...]

Random Menu Board Thoughts II

Every so often something dawns on me and I think to myself, “I need to write a blog about that.”  Then I get to thinking that there isn’t enough substance to talk about on the one topic.  So for the second time I am going to touch on a couple of random menu board thoughts.  Some may be redundant from blogs past but they have come up again recently and I feel that they should be reinforced. [Read more...]

Summer is Here! Adjust Your Signage Accordingly

Your menu boards have been designed, produced and delivered. They are the shiny new object for your restaurant. Days turn in to weeks, weeks turn in to months and sometimes those months, they become years. Over the course of time the menu boards get dusty, stickers are placed over prices, and the strips become sparse.   [Read more...]

Menu Boards: Functionality Versus Budget

For a moment, imagine drawing a graph with “Functionality” on the Y axis and “Budget” on the X axis.  From the bottom heading north on the Y would be a list of menu board capabilities and functions that continues to grow.  Clumped within would be a series of menu board systems that could accommodate the capabilities.  Along the X would be dollar amounts starting at say $250 (per panel) that increases as you venture right.  The “Functionality-Budget”  line would be drawn on a 45 degree angle from the corner of the Y and X axis point. [Read more...]

Menu Boards & the Lost Art of Loyalty

You may have read the title and thought to yourself, “this guy is about to unload some sour grapes on us.”  Well you’d be incorrect, in fact it’s quite the contrary. [Read more...]

4 Reasons to Avoid Used Menu Boards

A few months back and really out of no where, when you Google “menu boards” eBay became the first company to come up.  When you click on the link and check out some of the available (cough, cough) menu boards, you can see that you’re able to pick something up for relatively cheap- which is the operative word.  If you dig a little further there are some decent, custom menu boards that you could snag as well but that’s irrelevant to my point.

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5 Tips to Minimize Your Menu Boards Research

We love talking to people when they call in looking for menu boards.  They come in all different shapes and sizes.  Some are looking for a large scale digital roll-out and others for a single counter display. Though no matter what they might be looking for a lot of people don’t have a plan for the phone call they have just made.  This is fine, after all it is our job to walk them through different options to see if their is a fit. However with the shoe on the other foot, it certainly would be nice if someone had told me what I could of done before I picked up the phone so that I could get down to business and find what I am looking for in a fraction of the time.

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5 Ways to Prepare for Your Menu Board Install

There tends to be a decent chuck of time that passes from when you begin to think about a new menu board system until the time it is ready to ship. You have to identify the company, the product, get the design done, revised and then ultimately approved.  They it hits the production queue and waits until it is ready to get manufactured and assembled.  In most cases, you’re looking at 4-6 weeks depending on product type and scope of product.  [Read more...]

More Random Menu Board Thoughts

In my attempt to come up with a sole direction for this blog I just kept coming up with a mixed bag of talking points which on their own weren’t worthy of a whole post.  So I thought to myself, “Well it’s been a while since I have been random.”  So without further adieu, here are some more random menu board thoughts.  [Read more...]

Breaking Down Menu Board Lead Time

“Yesterday”- this is what we are frequently told when we ask when our customers for their menu board need-by date.  After a shared chuckle we have to break the news as to what their expectations should be regarding the time that elapses from start to finish.  [Read more...]