Restaurants and customers both rely on the efficiency of a drive-thru lane. Though for different reasons, they are both looking for the orders to come in, the orders to be prepared, the money to be exchanged and the food handed out in the shortest amount of time possible. At each one of these checkpoints there are several factors that play into the overall speed. However, an often-overlooked reason that can have a major impact on this process is the audio quality. Clear communication is imperative and we’ll look at some of the science behind it along with voice recognition and the obstacles that remain in that area.

Headset systems are often found in environments where speed and accuracy are essential. Call centers, medical offices and, of course, restaurants rely on these systems to communicate effectively with the people on the other end. While this equipment plays a vital role, many businesses continue to use poor performing, outdated equipment that negatively impacts their overall operation. If employees are competing with poor audio clarity and other technical issues it may be time to reconsider and invest into new equipment. While the capital expense may “sting” upfront, it’ll make a measurable, positive, difference in short order. Let’s look at three indicators that it may be time to make the switch.

Drive-thru traffic has gone from 40% to 60% and now in many cases 80% in terms of where QSR revenue is getting generated. Yet, as quick service restaurants continue to be built, most are not changing any of their investment decisions during the buildout. They continue to spend more on the indoor setup and décor rather than optimizing their drive-thru setup. However, consumer behavior that seeks speed and convenience is here to stay. So, while you consider where your return on investment will come from, you should look no further than your drive-thru lane.

Drive-thrus have long been a staple of quick service restaurants (QSRs), offering convenience and an expedited dining experience. However, with each passing generation the experience and expectation continue to shift to a more tech savvy, automated approach. Enter artificial intelligence. While already to market in some capacity, AI is looking to revolutionize the drive-thru for both the customers and operators who are looking to shed employee costs while streamlining their output. AI communication with personalized messages will continue to become smarter, faster and more prevalent.