Speed, efficiency and accuracy are the names of everyone’s drive-thru game at Quick Service Restaurants. Failing to deliver on these can prove catastrophic to your business. Having a drive-thru operation alone, you imply that you offer convenience for your customers. And while accuracy is important, nothing will frustrate customers more than longer than expected waiting times. The adverse effect of this will be felt in your profits, loyalty and reputation, or lack thereof.
[Read more…]Order Confirmation Screens Good or Bad idea?
First, let’s make sure we’re on the same page and describe what order confirmation screens (OCS) are as they pertain to quick service restaurants (QSRs). Whether you are at the counter or at the drive-thru some restaurants have forward-facing screens that display your order back to you as it is being entered into the point-of-sale system. This information typically includes the menu items and any additions or omissions to them. Also, there is a price associated with each and a total dollar amount for everything that has been ordered. Many view OCSs as a convenience for the person placing the order along with those taking the orders. However, is adding this kind of technology a 100% “no doubter?”
[Read more…]Industry News
Seeing as how it has been a while that we have passed along some good reads, we thought we’d take this week to do so. As we wrap up the 3rd quarter of 2013 and stare the holiday season down, these articles, courtesy of QSR Magazine, take a look at some interesting ideas and concepts that are gathering steam out in the market. We also revisit the “10 trends of 2013” to see how they currently match up to the beginning of the year. Enjoy!