Drive-thru traffic has gone from 40% to 60% and now in many cases 80% in terms of where QSR revenue is getting generated. Yet, as quick service restaurants continue to be built, most are not changing any of their investment decisions during the buildout. They continue to spend more on the indoor setup and décor rather than optimizing their drive-thru setup. However, consumer behavior that seeks speed and convenience is here to stay. So, while you consider where your return on investment will come from, you should look no further than your drive-thru lane.
[Read more…]Order Confirmation Screens Good or Bad idea?
June 19, 2025 By Origin Display Group
First, let’s make sure we’re on the same page and describe what order confirmation screens (OCS) are as they pertain to quick service restaurants (QSRs). Whether you are at the counter or at the drive-thru some restaurants have forward-facing screens that display your order back to you as it is being entered into the point-of-sale system. This information typically includes the menu items and any additions or omissions to them. Also, there is a price associated with each and a total dollar amount for everything that has been ordered. Many view OCSs as a convenience for the person placing the order along with those taking the orders. However, is adding this kind of technology a 100% “no doubter?”
[Read more…]Industry News
June 2, 2024 By Origin Display Group
Seeing as how it has been a while that we have passed along some good reads, we thought we’d take this week to do so. As we wrap up the 3rd quarter of 2013 and stare the holiday season down, these articles, courtesy of QSR Magazine, take a look at some interesting ideas and concepts that are gathering steam out in the market. We also revisit the “10 trends of 2013” to see how they currently match up to the beginning of the year. Enjoy!
