Drive-thru menu boards are the salesperson that works even when you don’t. Day or night, sleet or snow, wind or rain, they are out there promoting and selling your products for you. They need to be bright, clear, legible and able to withstand the elements. They do not discriminate against an Arizona Summer or a Minnesota winter and withstand these changes. Because of this, investing in weather resistant signage that roll with the environmental punches can save you and your business thousands in maintenance expenses and replacement costs over the years.

Whether you are in the throws of opening a new restaurant or your current setup needs a facelift, the most critical piece of signage you have at your disposal is your menu board. Menu boards, whether indoor or outdoor drive-thrus, present you with the single-most captive of audiences. When done right, they enhance the experience, influence purchasing decisions, reinforce your brand, increase efficiencies, and increase your average ticket amount. Today, we’ll share a breakdown of different options and offer some considerations before buying your system.

In its most traditional sense, a drive-thru needs three components, 1- a sign, 2- a way in which to communicate and 3- vehicle detection so you know someone is waiting to place an order. While these alone are far better than nothing, there are new and innovative ways to cater to the emerging clientele desperate for a convenient, time saving, accurate order-taking process at the drive-thru.