Menu Board Costs Defined

Not too long ago I was approached by a gentleman who was interested in some custom menu boards. Each panel would have been larger then what most would consider a standard size. We have a wood frame option but he wanted double the width on it, the stain was to be different from what our stock options would be, he wanted lug-ons for headers and a tilted wall mount. For the record, all of this is VERY doable.  After taking this all in to consideration, I gave him a ballpark idea on price.  His budget was almost half of the price I provided. [Read more...]

Recent Goings-On in the QSR Industry

In order to help you stay up-to-date on what’s going on in the restaurant industry, we have dedicated this week’s blog to scouring the QSR Magazine, Fast Casual Magazine and Digital Signage Today’s of the world to provide you with what we see as some of the most interesting and recent industry news.  A lot of times, reading articles like the ones below can help take your mind to areas you had never considered for your own concept.  Take a read, our hope is that you’ll get some takeaways.   [Read more...]

Menu Boards: Functionality Versus Budget

For a moment, imagine drawing a graph with “Functionality” on the Y axis and “Budget” on the X axis.  From the bottom heading north on the Y would be a list of menu board capabilities and functions that continues to grow.  Clumped within would be a series of menu board systems that could accommodate the capabilities.  Along the X would be dollar amounts starting at say $250 (per panel) that increases as you venture right.  The “Functionality-Budget”  line would be drawn on a 45 degree angle from the corner of the Y and X axis point. [Read more...]

Custom Menu Boards Becoming New Standard

Over time, menu board companies have designed and produced systems that they felt the market was looking for.  A lot of times the “next big thing” was simply an iteration on something that previously existed and if something stuck it became a member of the standard product line.  In some of these instances we have actually seen blatant re-engineering of products that were flourishing; Stainless steel panels with magnetic graphics come to mind.  These panels were all the rage between 2005-2008.  However, like many other systems they slid back in to “just another option” territory as time passed.

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Menu Boards & the Lost Art of Loyalty

You may have read the title and thought to yourself, “this guy is about to unload some sour grapes on us.”  Well you’d be incorrect, in fact it’s quite the contrary. [Read more...]

A “Costly” Menu Board Mistake

A lot of the conversations start the same; “hi, I am looking for an idea on cost for digital menu boards. “Well of course the chat continues on to determine their particulars, budget and most importantly their objectives. The twist in a lot of these instances is when the price is presented for a system that checks off all of what they are looking for.

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4 Reasons to Avoid Used Menu Boards

A few months back and really out of no where, when you Google “menu boards” eBay became the first company to come up.  When you click on the link and check out some of the available (cough, cough) menu boards, you can see that you’re able to pick something up for relatively cheap- which is the operative word.  If you dig a little further there are some decent, custom menu boards that you could snag as well but that’s irrelevant to my point.

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5 Tips to Minimize Your Menu Boards Research

We love talking to people when they call in looking for menu boards.  They come in all different shapes and sizes.  Some are looking for a large scale digital roll-out and others for a single counter display. Though no matter what they might be looking for a lot of people don’t have a plan for the phone call they have just made.  This is fine, after all it is our job to walk them through different options to see if their is a fit. However with the shoe on the other foot, it certainly would be nice if someone had told me what I could of done before I picked up the phone so that I could get down to business and find what I am looking for in a fraction of the time.

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5 Ways to Prepare for Your Menu Board Install

There tends to be a decent chuck of time that passes from when you begin to think about a new menu board system until the time it is ready to ship. You have to identify the company, the product, get the design done, revised and then ultimately approved.  They it hits the production queue and waits until it is ready to get manufactured and assembled.  In most cases, you’re looking at 4-6 weeks depending on product type and scope of product.  [Read more...]

More Random Menu Board Thoughts

In my attempt to come up with a sole direction for this blog I just kept coming up with a mixed bag of talking points which on their own weren’t worthy of a whole post.  So I thought to myself, “Well it’s been a while since I have been random.”  So without further adieu, here are some more random menu board thoughts.  [Read more...]