In a White Paper on FastCasual.com, entitled “Three Strategies to Make Digital Menu Boards Stand Out In a Crowd,” author Richard Slawsky discussed the increase in overall sales seen as a direct result of properly deployed menu board systems. Slawsky says, “According to industry experts, the deployment of digital menu boards can lead to overall sales uplifts of as much as 5 percent or more. In addition, spotlighting a promotional item on a digital menu board can boost the sales of that item by as much as 60 percent.”

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