Because your presell Menu Board is the first message your customer sees after he enters you QSR’s drive-thru lane, it sets the tone for his visit to your establishment. It’s your one chance to make a great first impression. [Read more...]

Digital Menu Boards are gaining greater and greater acceptance by QSRs throughout the US, rapidly catching up to their European counterparts. And now, that progressive trend is beginning to extend outside to the drive-thru lanes. [Read more...]

Better than two-thirds of the sales of a QSR are garnered through the drive-thru window. But incredibly, management throughout the nation have focused almost all their efforts on improving their dining and rooms only, and have largely left this vital part of their operations untouched. [Read more...]

So many choices, and so little time in which to make them. That’s the dilemma facing the QSR drive-thru customer, so much so that the question “May I please have your order?” often draws a blank stare. [Read more...]