The QSR drive-thru lane has been a big part of American culture for decades now and is the source of two-thirds or more of the typical restaurant’s revenues. And, as simple and prosaic as it may seem, there is a lot going on here.
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You’ve made the investment in drive-thru Digital Signage, and you’re already reaping some early benefits. You can now effortlessly day-part your message to your customers, and instantly change your menu depending on the time of day, the day of the week or even the weather.
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Modern QSR management is constantly looking for ways to speed up the process of the drive-thru customer placing her order, paying for it and ultimately receiving exactly the meal that she ordered with no errors.
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So you’ve installed Digital Signs in your QSR’s dining room and you’re asking yourself, “why did I wait so long?” Everything is so much easier! Breakfast is over and lunch is about to start? – just press a button on that app on your smartphone, and the lunch menu appears.
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There’s no two ways about it, the most important word in the phase “quick service restaurant” is quick. And nowhere is that more true than for the drive-thru lane, where the typical establishment earns about two-thirds of it’s revenue.
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In the last few years, many QSRs have made the change from outdated painted or printed menus to indoor Digital Signage, which proved to be a smart move, considering the flexibility, time saving and revenue raising advantages that they provide.
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It’s cold out there, and when it’s not too cold, then it’s too hot. Either that or its raining, snowing, or windy. And that’s why it’s so tempting to ignore maintenance for the drive-thru lane.
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For the owner or manager of a quick service restaurant, your drive-thru is your lifeline, because that’s typically where upwards of two-thirds of your revenue comes from.
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It seems that with greater frequency people are asking to have their speaker and microphone as a part of their drive-thru menu board. Is this doable? Yes. Is it ideal? No. The reasons vary but can be summed up in short order.
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There are three major players in the drive-thru headset world; HME, Panasonic and 3M. Having worked with all three systems we’ve come to learn a thing or two about each of them. As it goes for other things in life there is always that “cost/benefit” analysis people often struggle with.
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