Quick Service Restaurants (QSRs) are fast-paced environments that rely on signage to draw the attention of customers whose attention spans can be fleeting at times. Signage can be used for a variety of purposes, 1- reinforce a brand, 2- guide traffic, 3- identify your business outside, 4- display your offerings, etc. It is important to […]
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While “menu boards” are quite often associated with restaurants, there are several other industries that use signage to list their offerings. For example, automotive shops showing their services, banks with a list of account options, or admission fees at the movie theater. So whether it is one of these environments or you’re running a quick-service […]
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When businesses think of digital signage, dynamic playback using eye-catching transitions with animation and video comes to mind. Behind that content and “under the hood” is a content management system (CMS) that controls the playback. Debate still exists over whether cloud-based systems are the way to go. That said, we are here to explain why […]
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In its most traditional sense, a drive-thru needs three components, 1- a sign, 2- a way in which to communicate and 3- vehicle detection so you know someone is waiting to place an order. While these alone are far better than nothing, there are new and innovative ways to cater to the emerging clientele desperate […]
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First, let’s make sure we’re on the same page and describe what order confirmation screens (OCS) are as they pertain to quick service restaurants (QSRs). Whether you are at the counter or at the drive-thru some restaurants have forward-facing screens that display your order back to you as it is being entered into the point-of-sale […]
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Nowadays, convenience is king and there are few innovations in the restaurant industry have proven as consistently valuable as the drive-thru. For quick service restaurants (QSRs), drive-thrus not only offer convenience for customers but it is an added revenue stream that concurrently increases overall business efficiency. If your restaurant has the space, checks the zoning […]
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Many of today’s drive-thrus are no longer just a backlit menu board with a speaker enclosure. As generations age up the expectation for technology to impact their experience has supplanted many of the “old school” ways of doing things – and rightfully so! From operational efficiency to real-time marketing, the shift to digital brings a […]
[Continue reading…]Seeing as how it has been a while that we have passed along some good reads, we thought we’d take this week to do so. As we wrap up the 3rd quarter of 2013 and stare the holiday season down, these articles, courtesy of QSR Magazine, take a look at some interesting ideas and concepts […]
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