In 2012, NEC and some of their partners conducted some research to the ever-evolving digital signage industry. The focus of their study was Return on Investment (ROI) which is a common measuring stick for many capital investments. Although the findings have collected dust over the last few years I would venture to guess that, if anything, […]
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As I put my thoughts together for this blog post, I can’t help but think that there are a number of other companies that can both relate to what I am going to write about as well as empathize with it. Up for discussion today, the cost associated with Menu Board Design. To put it […]
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When it comes to adding a drive-thru to a location, for the most part there are four scenarios that you will find yourself in; 1- a new build-out, 2- taking over a location the has had a drive-thru in the past, 3- taking over a location that hasn’t had a drive-thru in the past and 4- adding a drive-thru […]
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“Price” and “quality” tend to be the two most important factors when considering a relationship with a product-based company. I am not here to tell you any different. As a matter of fact, for the most part, I would agree. However on the flip-side, what good is quality if the product arrives 2 weeks late? […]
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Digital signage at any level of education serves a broad audience: they can be used in the cafeteria to list menu items, in the school store to sell merchandise, and in the hallways to convey sport scores, emergency messages, upcoming events, and campus news. Additionally, educators can use this medium to communicate to students, staff, […]
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So you’ve made the plunge and decided to switch to a digital menu board in your drive-thru, fast food restaurant, or coffee shop. What can you do to make sure that you’re using it to its greatest potential?
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Let’s start with some transparency, I love digital signage. It is the way of the now and the foreseeable future. Digital signage has been hovering around for several years suggesting that “this is going to be the year” where the snowball finally gathers the momentum to run over the traditional signage in it’s path. Although […]
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Let’s be honest: no one likes getting a corporate memo in their inbox, especially if you’re one of the people whose unread messages always seem to be in the triple (or even quadruple) digits. Chances are, employees of your company aren’t reading all of the emails they get.
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One of the best ways to keep the attention of repeat customers is to make sure the content in your digital signage changes regularly, and a great and simple way to do that is to incorporate a live feed. What are the benefits of a live feed?
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Last time, we talked about the FDA rules about showing calories on menu boards, in plenty of time before the December 2016 deadline. So now that we know what the rules are, let’s talk about how to integrate calorie counts into your digital menu board, and make sure you don’t scare off calorie-counting customers!
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