December 26 2012 Long Island, NY – On December 28 2012, Long Island Bagel Café will cut the ribbon on their first New York City location. This new upscale deli is located at 125 Fulton Street in the Financial District, a stone’s throw away from Wall Street. Serving all of the staple deli items including kosher bagels and chopped salads, LI Bagel Café has also expanded their menu to include loaded knishes, gourmet soups, crepes and more for this location. When you walk in for the first time you’ll notice that no expense was spared on the look and feel of the overall interior design.
LI Bagel Cafe Opens first NYC Location with Help from Origin Displays
Origin Displays Designs Menu Boards for Two Up and Coming Brands
December 21, 2012 Long Island, NY – Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards, today has announced the successful design of two menu board systems for DelMarVa Brands. From start to finish, the project included an hour long design debrief with DelMarVa’s executive team, three differing initial concepts for each restaurant, two complete layouts and a number of slight modifications. Upon approval these systems were integrated at DelMarVa’s Southern Café and Black Lime.
Origin Displays Installs Menu Boards at 3 Football Stadiums and 2 Arenas
November 27, 2012 Long Island, NY – Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards, today has announced the successful installation of digital and traditional menu boards as well as graphics at a series of collegiate football stadiums and arenas. The 6 week project included 130 menu boards, seventy-five 40” Commercial Grade LCD screens and twenty-four magnetic graphics. These systems were integrated at the University of Kentucky, United States Naval Academy and Rutgers University.
Menu Board Glossary – Part II
Display Fixtures
Counter Displays- When you have run out of window and wall space for your marketing pieces, counter displays are often used right around the point of sale. These displays are typically pretty small and are often used for daily specials, flavors, etc.
Easels- Think of an artist and the canvas that they paint on. What holds that canvas is called an easel. In the restaurant industry, easels are used for a variety of reasons but are usually placed just outside the front door of the restaurant or in the waiting area.
Menu Board Glossary – Part I
Traditional Menu Boards
Backlit- Menu boards that have light that shines through translite graphics from the back. More and more of these types of boards are moving from florescent based lighting to LED to save energy and money.
Rail System- Many of the traditional menu board systems have a rail system for hanging. These are especially helpful when your system has 4+ panels. Leveling off a single light-weight rail system versus each panel individually is much easier and takes a lot less time.
Static Menu Boards- This is a synonym for “traditional menu boards.” Magnetic, backlit, non-illuminated, illuminated, chalkboard, etc. are all examples of static menu boards. When it comes to movement, “static” means that there is none. Therefore, anything other than a digital or LED type menu board system could be considered static.
Moving from Wait-Staff to Quick Service
Recently, I have come across more and more people and their restaurants looking to move from a fast casual, wait-staff approach to a traditional quick service location. The reasons I have been told range, however, given the right circumstances, this may certainly be a profitable move to make. Before making a haphazard switch there are areas you should consider. Should you feel comfortable beyond that point there are key aspects to a quick service restaurant that you’ll want to address as well.
In this posting, I will first highlight the considerations you should make beforehand and the areas that need addressing should you move forward.
How to Determine How Many Menu Boards You’ll Need
When the time has come for you to address your menu board needs there are a number of factors for you to consider. Some may read this and think to themselves, “isn’t it just one big board?” Well it could be, although we wouldn’t recommend that. Having separate menu boards serves two purposes: 1- You are able to more easily categorize your menu items, and 2- It makes it much easier on your customers to find what they are looking for, thus getting them through your line quicker. Another reason for avoiding one large board is because of the initial shipping costs and ongoing maintenance. Unlike smaller, modular menu boards, a larger panel would have to be shipped via freight carrier. Inevitably the cost is greater. Now consider if you had to make changes to your menu items or pricing in the future. Would you rather replace the entire, large board or a small piece of a menu system?
Menu Insights from Quick Serve to Sit-Down
Today we are going to borrow some great information from my home and native land and the great white north. Our friends at Restaurant Central are Canada’s version of QSR Magazine, Fast Casual Magazine, etc. They offer news and trends for all verticals of the restaurant industry. I spent some time on the blog section of their site and found four submissions that are particularly relevant to our customers. Everyone’s goal in business is to make money. The following four blog posts will help you address your menu and offer ways to increase profitability. These posts also make suggestions that will help you avoid the pitfalls that many owners find themselves in. Whether you own a quick service restaurant, fast casual or dine-in, the development of an optimal menu is equally important.
Should you not have the time to read all of these in one sitting, I would suggest bookmarking this blog. My hope is that me telling you that these entries will help you make/save money will be enough to catch your attention.
4 Lived and Learned Menu Board Experiences
Living and learning from experiences are a part of everyone’s life. Even my father who “jokingly” claims that he is right 90% of the time allows himself 10% room for error. It is simply a fact of life – no matter how much or how little thought you put into something, there is always that possibility that it doesn’t work out the way you expect. Shed in another light, there are instances when people choose to duplicate actions they have done in the past because the result was exactly what they had hoped and expected. This is usually done in blind faith without considering what other options may be available to them. In each scenario, we have come across instances that we have been able to rectify and/or guide in a more effective way. The purpose of this blog isn’t to pound our chests but to point out goings-on that we see all the time goings-on that you would probably like to avoid. The following four situations have come up in the last 2 months.
Random Menu Board Thoughts
As I sit here on a crisp Friday morning trying to collect and organize my thoughts for this very blog I have quickly realized that I can’t. I have some random thoughts going through my head about menu boards, drive-thrus, digital menu boards, and design but I cannot seem to put together enough about any one of them to write an entire blog about it. So what is a guy to do? (Insert light bulb over my head.) I have decided that this week I am going to touch on an array of unrelated topics. I think this should turn out to be useful information, but I suppose we’ll just have to wait and see. Here goes nothing…