In a recent QSR Magazine article, they released the findings of a 2012 drive-thru study that analysed the speed and accuracy of the drive-thru operations at McDonald’s, Burger King, Krystal, Wendy’s, Taco Bell, Chick-fil-A, and Bojangles. The results of the study are interesting in their own right, but more valuable to owners/operators of drive-thru locations are the takeaways that this study provided. Many executives weighed in with feedback on their specific areas of strengths and discussed areas for improvement. Sprinkled throughout this article were 10 clear ways to increase drive-thru speed and accuracy. Not all suggestions would be palatable for more regionalized, smaller, single-unit locations, however, some wouldn’t require another nickel being spent.
