Here at Origin we focus a lot of our time and energy on our big 3, menu boards, digital signage and drive-thru menu boards. Make no mistake about it, we hang our hat on those items but when you take a look at any “big guy” in the quick-service world the majority of signage on-site belongs to display fixtures and graphics. There is a reason for this, they can have an impact all over your location. How you go about deploying them is not something that should be done haphazardly. In part four of five we’ll share some notes that should help you out.
Blog Excerpts Part IV- Display Fixtures & Graphics
January 17, 2024 By Origin Display Group
Filed Under: Display Fixtures
5 Effective Uses of Digital Signage
January 11, 2024 By Origin Display Group
When we discuss digital signage with people, we always ask what their objectives are. This is the single easiest way of determining which solution, if any, would be ideal for them. For the most part, the responses are similar. On the restaurant side, it’s “I want to be able to changes my items and pricing and maybe promote a special or two.” As many of you know, this is just scratching the surface in terms of most digital signage software capabilities. The more alarming issue is that a lot of those who go the route of digital get it designed, set up and turned on and nothing much from there changes over months to even years. This is a discouraging trend that can give the idea of digital signage a bad name. Put another way, if you ask someone who doesn’t use even half of the systems functions how it is working out for them, they may have a negative viewpoint. However, I would submit to you that those who utilize the system frequently would rave about its flexibility and impression.
Filed Under: Digital Menu Boards, Digital Signage
Blog Excerpts Part V- Random Thoughts
January 10, 2024 By Origin Display Group
When we sit down weekly to write our blogs we have a list of notes to draw ideas from. In most instances there is enough that we can pull to warrant a post around a sole topic. However, at other times it hasn’t been the case. Rather than bypassing a week, we’ll take a collection of these notes and put together some “random thoughts.” Looking back, I have liked how the random blogs have come together. They cover a lot of area and offer some particular insights that would otherwise not be shared. In the last of installment of five we take a look at some of them.
Filed Under: Digital Menu Boards, Digital Signage, Display Fixtures, Drive-thru Menu Boards, Menu Boards
Menu Boards: 6 Reasons a Second Source is a Good Idea
December 28, 2023 By Origin Display Group
Its natural with sales, you make your calls and introductions and the canned response that you get more often than not is “we’re all set, thank you.” This doesn’t bother me any, in fact, I hope that is what our clients are telling people. However this isn’t a blog about how to combat sales objections, nor will I suggest that we’re the right fit for everyone (shhh, we’re not). As I have explained to several a person I have spoken with, “it’s great that your all set, but have you ever considered backing up your current vendor… just in case?” Now the question becomes, what is the “in case” and what other reasons would there be to have another company squared away should something arise? When I think about this, there are six reasons that come to mind.
Filed Under: Digital Menu Boards, Digital Signage, Drive-thru Menu Boards, Menu Boards
Drive-thru Headsets: How Many Do You Need?
December 27, 2023 By Origin Display Group
Whether you are building from the ground up, renovating an existing location, or taking over a place that once had it, there are a lot of factors that need to be considered when adding a drive-thru operation. Beyond the sign itself, there are a number of add-ons and accessories as well as detection and communication equipment that will have to be coordinated and installed. Today we will focus on the communication equipment, specifically the headsets themselves. What I am not going to address is the differences between each model and what system would be best for you.
Filed Under: Drive-thru Menu Boards
New Drive-thru Too Much? Try This!
December 19, 2023 By Origin Display Group
There are typically four scenarios when the idea of a new drive-thru comes up; 1- as a part of a new build, 2- adding to an existing location that has never had one in the past, 3- adding to a location that previously had a drive-thru and finally, 4- the replacement of a unit that is already in place. For the purpose of this entry, we’re going to focus on #4. [Read more...]
Filed Under: Drive-thru Menu Boards
4 Step Menu Board Design Process
December 18, 2023 By Origin Display Group
When we come in to contact with new customers we quickly establish their needs from a design perspective. Some already have this aspect completed when we engage, others require design work from the bottom up, some have a website or take-out menu to draw inspiration from and then there is the collection of people who have a vision but require a more involved diagnostic on how to get from ideas/thoughts/plans to implementation.
Filed Under: Digital Menu Boards, Digital Signage, Drive-thru Menu Boards, Menu Boards
7 Digital Signage Questions to Ask Yourself
December 14, 2023 By Origin Display Group
As you begin to think about digital signage for your company or personal business there are certain questions that you should be armed with prior to picking up the phone. These type of questions should help guide you to solutions that would be ideal for your situation. Now that you have these questions in your back-pocket you may feel good heading in to a conversation or demo with a digital company’s sales rep. Well, there is good news and bad news regarding this for most. The good being that you are prepared to push back and uncover information that would not otherwise be revealed. The bad being that most people go in to these conversations without doing a personal or internal audit. [Read more...]
Filed Under: Digital Menu Boards, Digital Signage
10 Ways to Speed Up Drive-thru Service
December 13, 2023 By Origin Display Group
If you can relate to this blog then chances are you have a good problem. What this likely means is that you are having some level of difficulty handling the volume of cars that are coming through your drive-thru. For the purposes of this blog, lets pretend for a moment that your current setup is sufficient and that there are no glaring issues that have to be corrected. What I mean is that at the very least, you have a functional drive-thru and communications system.
Filed Under: Digital Menu Boards, Drive-thru Menu Boards
Deciphering Between Digital Signage Options
November 29, 2023 By Origin Display Group
When it comes to digital signage, the fact that there are more options to consider than ever before is something we have touched on numerous times in the past. Through our entries it has always been our hope that they have helped educate you and set you up for more constructive conversations with digital companies. [Read more...]
Filed Under: Digital Menu Boards, Digital Signage
