Everyday we get a lot of calls from all walks of life. From college kids working on a project to someone working a business plan to single restaurant owners to large companies. The line of questioning comes in from all angles and the responses are based on those we are talking to. It is without fail, however, that a lot of people call in and have some preconceived notions about menu board companies that aren’t accurate. Don’t get me wrong, there are just as many, if not more, thoughts that are but it may help you along if we refute some of those that are largely incorrect.
5 Menu Board Company Misconceptions
January 28, 2024 By Origin Display Group
Filed Under: Digital Menu Boards, Digital Signage, Drive-thru Menu Boards, Menu Boards
Blog Excerpts Part I- Digital Menu Boards
January 25, 2024 By Origin Display Group
Over the last few years, we have written over a hundred blogs. For the most part, we cover five areas, 1- Digital Menu Boards, 2- Drive-thru Menu Boards, 3- Traditional Menu Boards, 4- Display Fixtures & Graphics, and 5- Random Thoughts & Industry news. As we continue to write blogs on a weekly basis we do recognize that there is some redundancy in what we talk about, however, there are some key takeaways that should not be overlooked.
Filed Under: Digital Menu Boards, Digital Signage
Blog Excerpts Part II- Drive-thru Menu Boards
January 24, 2024 By Origin Display Group
In part two of our five part series we revisit some blogs that were specifically written for and about drive-thru menu boards. When looking at drive-thru menu boards, there could be a lot of pieces to the puzzle or very few. It all depends on how you want to enter the drive-thru world. It is also highly dependent on your current environment, the on you’re building, or the one you’re going in to.
Filed Under: Drive-thru Menu Boards
Blog Excerpts Part III- Traditional Menu Boards
January 18, 2024 By Origin Display Group
In part three of five we take a look at what we’ve discussed on the topic of traditional menu boards in the past. A lot of our writing on this topic is relatable to digital signage and drive-thru menu boards as well. It has a lot to do with the importance of design, placement, selection, etc. In addition we emphasize the importance of working with companies with experience in the industry and who can provide proven products that have shown the ability to positively influence sales.
Filed Under: Menu Boards
Blog Excerpts Part IV- Display Fixtures & Graphics
January 17, 2024 By Origin Display Group
Here at Origin we focus a lot of our time and energy on our big 3, menu boards, digital signage and drive-thru menu boards. Make no mistake about it, we hang our hat on those items but when you take a look at any “big guy” in the quick-service world the majority of signage on-site belongs to display fixtures and graphics. There is a reason for this, they can have an impact all over your location. How you go about deploying them is not something that should be done haphazardly. In part four of five we’ll share some notes that should help you out.
Filed Under: Display Fixtures
5 Effective Uses of Digital Signage
January 11, 2024 By Origin Display Group
When we discuss digital signage with people, we always ask what their objectives are. This is the single easiest way of determining which solution, if any, would be ideal for them. For the most part, the responses are similar. On the restaurant side, it’s “I want to be able to changes my items and pricing and maybe promote a special or two.” As many of you know, this is just scratching the surface in terms of most digital signage software capabilities. The more alarming issue is that a lot of those who go the route of digital get it designed, set up and turned on and nothing much from there changes over months to even years. This is a discouraging trend that can give the idea of digital signage a bad name. Put another way, if you ask someone who doesn’t use even half of the systems functions how it is working out for them, they may have a negative viewpoint. However, I would submit to you that those who utilize the system frequently would rave about its flexibility and impression.
Filed Under: Digital Menu Boards, Digital Signage
Blog Excerpts Part V- Random Thoughts
January 10, 2024 By Origin Display Group
When we sit down weekly to write our blogs we have a list of notes to draw ideas from. In most instances there is enough that we can pull to warrant a post around a sole topic. However, at other times it hasn’t been the case. Rather than bypassing a week, we’ll take a collection of these notes and put together some “random thoughts.” Looking back, I have liked how the random blogs have come together. They cover a lot of area and offer some particular insights that would otherwise not be shared. In the last of installment of five we take a look at some of them.
Filed Under: Digital Menu Boards, Digital Signage, Display Fixtures, Drive-thru Menu Boards, Menu Boards
Menu Boards: 6 Reasons a Second Source is a Good Idea
December 28, 2023 By Origin Display Group
Its natural with sales, you make your calls and introductions and the canned response that you get more often than not is “we’re all set, thank you.” This doesn’t bother me any, in fact, I hope that is what our clients are telling people. However this isn’t a blog about how to combat sales objections, nor will I suggest that we’re the right fit for everyone (shhh, we’re not). As I have explained to several a person I have spoken with, “it’s great that your all set, but have you ever considered backing up your current vendor… just in case?” Now the question becomes, what is the “in case” and what other reasons would there be to have another company squared away should something arise? When I think about this, there are six reasons that come to mind.
Filed Under: Digital Menu Boards, Digital Signage, Drive-thru Menu Boards, Menu Boards
Drive-thru Headsets: How Many Do You Need?
December 27, 2023 By Origin Display Group
Whether you are building from the ground up, renovating an existing location, or taking over a place that once had it, there are a lot of factors that need to be considered when adding a drive-thru operation. Beyond the sign itself, there are a number of add-ons and accessories as well as detection and communication equipment that will have to be coordinated and installed. Today we will focus on the communication equipment, specifically the headsets themselves. What I am not going to address is the differences between each model and what system would be best for you.
Filed Under: Drive-thru Menu Boards
New Drive-thru Too Much? Try This!
December 19, 2023 By Origin Display Group
There are typically four scenarios when the idea of a new drive-thru comes up; 1- as a part of a new build, 2- adding to an existing location that has never had one in the past, 3- adding to a location that previously had a drive-thru and finally, 4- the replacement of a unit that is already in place. For the purpose of this entry, we’re going to focus on #4. [Read more…]
Filed Under: Drive-thru Menu Boards
