Sometimes, people seem like they’re selling digital signage as a fairy godmother: your business will thrive, your sales will double, and your hair will be shampoo-commercial shiny.  That sounds great, and it’s not a bad sales pitch—but when you’re looking into digital signage, it’s important to have the facts, not the fantasy. [Read more...]

Whether at the DMV, the post office, or even an amusement park, everyone knows what it’s like to wait in a line that seems like it’s never going to end.  However a lot of the time, the lines in an amusement park have something to set them apart from others—and not just a roller coaster at the end. [Read more...]

Whether it’s with a digital billboard or another kind of digital roadside sign, you want to make sure that drivers are getting the message.  How long should a message be displayed, and how many words should you have on your sign? [Read more...]

So you want to make a change, and you’re thinking about using digital signage in your business, whether as a menu board or something else!  Before you start making decisions about what kind of hardware you want, you have to gather some information. [Read more...]

Failing to integrate your digital signage with the existing infrastructure is one of the biggest missteps that you can make.  If you want to make your digital signage strategy successful, here are a few things to keep in mind. [Read more...]