Random Menu Board Thoughts

As I sit here on a crisp Friday morning trying to collect and organize my thoughts for this very blog I have quickly realized that I can’t.  I have some random thoughts going through my head about menu boards, drive-thrus, digital menu boards, and design but I cannot seem to put together enough about any one of them to write an entire blog about it.  So what is a guy to do?  (Insert light bulb over my head.)  I have decided that this week I am going to touch on an array of unrelated topics.  I think this should turn out to be useful information, but I suppose we’ll just have to wait and see.  Here goes nothing…

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10 Ways to Increase Your Bottom Line in 2013

2013 is upon us; the time of year where people analyze their lives and make resolutions.  People become reinvigorated and a sense of motivation fills the air… for about a week.  As for businesses, many take the New Year to take a look at the past and plan for the future.  Here at Origin Displays we have our own laundry list of items to tackle in hopes of reaching that allusive “next level.”  One of our habits that we agreed to continue was our blogging.  Not only do we enjoy passing along our knowledge to our readers but it also forces us to stay on top of the industry, keeping us keenly aware.

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Year End Industry News

With us all but ready to tie the bow on another year, I thought I would scour the Internet looking for interesting articles to get the expert’s take on 2012 and what they expect in 2013.  In fairness, it didn’t take too long to find four articles that I found compelling and definitely worth the read.  If you have read any of my blogs by now then you already know they are very opinion based (what a blog is in its essence).  Anyways, we all form our opinions in a variety of ways and I challenge you to read these articles and take a stance on what the “experts” are projecting.  Do you agree? Disagree? Do you have something to add?  Let us know!

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What We Saw In 2012

For the second year in a row our team here at Origin Displays sat down last week and talked about 2012.  What trends did we see?  Where did we make our biggest strides?  Where can we improve?  What markets are we missing out on?  What products can we develop?  What other markets can we penetrate?  These are just a small sampling of the questions we addressed during our full-day, off-campus meeting.  We had a couple members of our sales team, a representative of Operations, our Administrator and general leadership as part of the conversation to make it as well rounded as possible.  The result was similar to last year; eye opening for some, some differing in opinion, but the most overwhelming feeling was a sense of excitement as we stare down 2013.  Many of the details of the meeting are business related and would be of no interest to you, but some of the trends we saw were interesting and are worth keeping an eye on.

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Your Menu Board Questions Answered!

As the days go by, and conversations are had, I have taken notice of some of the common questions that I get asked. I thought it may be useful to address some of them this week. The reason is two-fold. For one, they are more eloquently answered in written form and two, it can provide as a soundboard for questions that others are asking but what you may have yet to think about. A couple of notes to consider before reading the Q&A:

  • For the most part, the questions are written in a formal way than how they are actually asked.
  • Some of the questions aren’t actually stated, but insinuated through conversations.  Put another way, they are questions that people are asking themselves.

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Your Quick-Service Restaurant – Do it the Right Way!

Another week is upon us which means it is time for another blog.  As for this week, I thought I would talk about something that donned on me after I strolled in to a couple of new quick-service places for lunch last week.  Being that I come from the industry you are reading about, I tend to micro-focus on how different places do different things.  As is with any new business, there is this age-old saying from “Field of Dreams” that people tend to agree or disagree with:

 If you build it, they will come.

Some would argue that in business, “If they come, then you build it.”  I personally think that the right approach lies somewhere in the middle.

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Can I Take Your Order?

So you have decided to open your very own quick-service restaurant (QSR)?  Or, you have decided to rethink the way you are currently doing things.  Well, besides the no-brainers like your menu offerings, staff, interior design and all the red tape you need to rip down before opening, I would recommend that you put some thought in to how you make people order.  The operative word in QSR is quick and choosing the right approach for your restaurant can and will go a long way in determining your overall turnaround time, customer satisfaction and profitability.  Each style has its own unique advantages for a given environment, so… choose wisely!

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Increase Sales with Strategically Placed Signage

Have you driven by a McDonalds lately?  What about a Burger King?  Have you been inside a Dunkin Donuts in the last, well, forever?  What about a 7/11?  Other than being monsters in their industry, what do they all have in common?  (I am guessing the title may have given it away) Signs, signs and more signs!  If the simple fact that all of these types use a variety of displays isn’t evidence enough, consider this - according to the Point of Purchase Advertising Institute, in-store advertising such as point of purchase (POP) displays influence 53 to 60 percent of consumer purchases.  Put another way, over HALF of the people that walk in to your location can be influenced by signage.  Now does it make sense why all the giants are signage heavy?  Talk about an area to increase sales volume!

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