Delis are unique when compared to your typical quick-service restaurants in that they usually have a lot more offerings when it comes to choosing what to eat. Here in Long Island NY, it seems that you’ll find a deli on each and every street corner. Having been to several in my time here, I have noticed that when it comes to the menu board signage, one of three scenarios plays out; 1- there is way too much, 2- there is none at all, 3- the content is barely relevant. If you hadn’t already made the assumption, none of these situations are ideal. Through a conversation I shared just yesterday, it got me thinking more and more on this deli + menu board equation. [Read more...]
Origin Displays Selects Contest Winner
January 31, 2013 Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards, has selected Islip CrossFit as their contest’s winner. Back in November Origin Displays targeted non-food related companies and challenged them to explain, in 500 words or less, their signage needs, their company mantra, and why they should be considered for $1000 worth of free signage.
Islip CrossFit is owned by a small number of partners and will be opening in Islip New York in March 2013. It will be located off Located off of Saxon Ave in Islip NY. This gym will adopt many of the traditional CrossFit training methods.
Menu Board Glossary – Part II
Display Fixtures
Counter Displays- When you have run out of window and wall space for your marketing pieces, counter displays are often used right around the point of sale. These displays are typically pretty small and are often used for daily specials, flavors, etc.
Easels- Think of an artist and the canvas that they paint on. What holds that canvas is called an easel. In the restaurant industry, easels are used for a variety of reasons but are usually placed just outside the front door of the restaurant or in the waiting area.