Recently it has come to light that one of our competitors is selling Bluetooth drive-thru headsets for pennies on the dollar.  They also claim to be working with ‘x’ and ‘y’ monster QSR chains.  Let’s dig in on this for a moment.

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Although we typically deal with QSR drive-thrus on the menu boards side of things, we’ve witnessed some absolute drive-thru no-no’s on our own and have heard other horror stories from numerous clients and prospects.  We’ve decided to share some of these tips with you, to prevent you from making some of these same mistakes.

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In a recent QSR Magazine article, they released the findings of a 2012 drive-thru study that analysed the speed and accuracy of the drive-thru operations at McDonald’s, Burger King, Krystal, Wendy’s, Taco Bell, Chick-fil-A, and Bojangles.  The results of the study are interesting in their own right, but more valuable to owners/operators of drive-thru locations are the takeaways that this study provided.  Many executives weighed in with feedback on their specific areas of strengths and discussed areas for improvement. Sprinkled throughout this article were 10 clear ways to increase drive-thru speed and accuracy. Not all suggestions would be palatable for more regionalized, smaller, single-unit locations, however, some wouldn’t require another nickel being spent.

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