For years, catchy headlines and infographics have claimed that if you just use the right colors, you can get customers to do exactly what you want. They propose that specific colors equal specific emotions. But is that really true, and can you use it when you design signs or menu boards? [Read more…]
Hacking the Brain?
August 2, 2023 By Origin Display Group
Filed Under: Digital Menu Boards, Digital Signage, Drive-thru Menu Boards, Menu Boards
3 Factors Behind Drive-Thru Congestion
July 24, 2023 By Origin Display Group
If you’re seeing cars from your drive-thru line spill into the parking lot, you’re probably getting excited about an increase in your customer base. But customers in a long drive-thru line are going to start getting frustrated, so now that you’ve gathered some more customers, let’s talk about what’s causing the line congestion and how to fix it. [Read more…]
Filed Under: Drive-thru Menu Boards, Menu Boards
Time for an Upgrade?
July 19, 2023 By Origin Display Group
How do you know when it’s time to replace your old menu boards? It might seem like it should be obvious, but once you get used to seeing something day in and day out, you don’t tend to notice the gradual changes that take it from clean and new to aging and dirty. So what should you be looking for? [Read more…]
Filed Under: Digital Menu Boards, Drive-thru Menu Boards, Menu Boards
3 Common Signage Pitfalls
July 5, 2023 By Origin Display Group
If you are looking into purchasing signage for your business for the first time, you might not know exactly what you’re doing, and that’s fine! But if you want to keep from wasting money and time, it’s important to have some kind of plan before setting out. With that in mind, let’s look at some of the most common pitfalls for first-time signage seekers. [Read more…]
Filed Under: Digital Menu Boards, Digital Signage, Drive-thru Menu Boards, Menu Boards
5 Reasons to go Digital for your Drive-thru
June 26, 2023 By Origin Display Group
Fast food is about fast and nowhere is this more urgently true than for Drive-Thrus. The need is to make sure all the information is up front, accurate and easy to read, so customers can decide what they want and order it quickly. Nothing can make that happen more quickly and efficiently than a modern system of Digital Message Boards. Here’s why. [Read more…]
Filed Under: Digital Menu Boards, Drive-thru Menu Boards, Menu Boards
Drive-thru: More Than Just Speed
June 19, 2023 By Origin Display Group
Sure, speed is still important. Customers come too fast food drive-thrus because they have busy lives, and time is of the essence. But, it’s not just about a burger, fries and a drink or a shake anymore. There are more choices for consumers to make as meals have become more complex. And, every choice is an opportunity for up-selling. [Read more…]
Filed Under: Drive-thru Menu Boards, Menu Boards
The Truth About Menu Boards
June 8, 2023 By Origin Display Group
Digital Menu Boards are utilised in less than 20% of restaurants nationwide. The other 80% are needlessly missing out on some incredibly easy and effective ways to increase the bottom line. [Read more…]
Filed Under: Digital Menu Boards, Digital Signage, Menu Boards
Now Required: Nutritional Information for Restaurant Customers
June 7, 2023 By Origin Display Group
On May 5, 2017, all food service businesses, including QSR’s with twenty or more locations, will be required by the FDA to post calorie counts and other nutritional information for all their standard menu items. [Read more…]
Filed Under: Digital Menu Boards, Industry News, Menu Boards
Digital Menu Boards 101
May 29, 2023 By Origin Display Group
You spend many thousands of dollars making sure the décor of your QSR is finely tuned to creating just the right atmosphere to get your customers to come in and to make sure they keep on coming back. [Read more…]
Filed Under: Digital Menu Boards, Digital Signage, Menu Boards
Choosing The Digital Signage Display That’s Right For You!
May 8, 2023 By Origin Display Group
When choosing from a wide variety of available Digital Menu Boards for your QSR, managers often opt to go Big, and that’s often the best choice for outdoor digital signage displays, or for displays targeted at foot traffic passing by just outside your doors. [Read more…]
Filed Under: Digital Menu Boards, Digital Signage, Menu Boards
