
Digital Menu Boards can make your QSR run more smoothly, generate more revenue, and make the dining experience more fun for your customers, and more profitable for you. Here’s how.
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Digital Menu Boards can make your QSR run more smoothly, generate more revenue, and make the dining experience more fun for your customers, and more profitable for you. Here’s how.
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One of the key factors promoting the adoption of Digital Displays by QSR executives is the ability for the central office to control exactly what appears on all of their Restaurant Menu Boards.
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Instantaneous Menu Changes. One of the great advantages of Digital Menu Boards is that management can change the message they present to their customers effortlessly and conveniently from their smartphone or laptop.
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In the early days of Digital Menu Boards, some of the earlier adopters were simply “blinded by the science”. They bought and installed the devices simply because they were the latest and the greatest, and also because they are just simply a delight to look at.
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Better than two-thirds of the sales of a QSR are garnered through the drive-thru window. But incredibly, management throughout the nation have focused almost all their efforts on improving their dining and rooms only, and have largely left this vital part of their operations untouched.
[Continue reading…]As an owner or manager of a QSR, you are constantly being barraged by offers of the latest and greatest technologies that are guaranteed to revolutionize your business and increase your bottom line.
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When it comes to where to go for a meal or just for a bite, your customers have many choices, and one sure way you can make your establishment stand apart from all the rest is by employing drive-thru Digital Menu Boards.
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As much as 70% of the typical QSR’s revenue is generated via the drive-thru lanes, which is why forward-thinking management will want to install digital Drive-Thru Menu Boards.
[Continue reading…]One of the great contradictions in the QSR industry is that although over two-thirds of revenue is derived from the drive-through lanes, it is a most neglected area in terms of investment.
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Because your presell Menu Board is the first message your customer sees after he enters you QSR’s drive-thru lane, it sets the tone for his visit to your establishment. It’s your one chance to make a great first impression.
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