Better than two-thirds of the sales of a QSR are garnered through the drive-thru window. But incredibly, management throughout the nation have focused almost all their efforts on improving their dining and rooms only, and have largely left this vital part of their operations untouched.
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Establishing a Drive-Thru lane for a QSR is no small thing. It must be carefully planned, and yes, it will require a significant monetary outlay. There are many details to be considered, not the least of which are local and state regulations.
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There’s a reason why so many QSR customers prefer to order food from their cars and not leave their vehicles to eat, and that reason is that they’re in a hurry.
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So many choices, and so little time in which to make them. That’s the dilemma facing the QSR drive-thru customer, so much so that the question “May I please have your order?” often draws a blank stare.
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The first word in “quick service restaurant” is, of course, QUICK. And it’s the same for drive-thru customers and for dining room customers – the amount of time that passes between the moment the customer enters your domain until he begins to enjoy your food must be kept to an absolute minimum.
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Communications between your staff and your customers are the key to a long-term, successful QSR operation, and the first step towards forging that link is the purchase and installation of a top-quality drive-thru headset system.
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If you’ve already begun to utilize digital menu boards inside your dining room, you know how effective they can be. Dayparting and highlighting specials are a breeze, as our menu changes. And, they are so up-to-date and in synch with today’s digitally-oriented consumers.
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Self Ordering Kiosks are the latest trend in QSR technology. Just like your digital menu boards, these cost-saving, time-saving devices are directly tied into your POS system and will have a similar positive effect on QSR throughput and on your bottom line.
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There’s no doubt about it – if you have a drive-thru lane, there’s not a better investment you can make than digital signage to increase sales. Digital menu boards are the easy way to make sure that your drive-thru customers know what the day’s specials are.
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The typical QSR derives over two-thirds of its revenues from its drive-through customers. The two things that members of this critical group prize more than anything else is ordered accuracy and the speed with which they get that order, so they can then quickly begin to enjoy it.
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