Summer is Here! Adjust Your Signage Accordingly

Summer

Your menu boards have been designed, produced and delivered. They are the shiny new object for your restaurant. Days turn in to weeks, weeks turn in to months and sometimes those months, they become years. Over the course of time the menu boards get dusty, stickers are placed over prices, and the strips become sparse. […]

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Digital Signage for Non-QSR Restaurants

Fast Casual Digital

Over the course of the last handful of years the digital signage industry has grown immensely.  It still remains a mixed bag of true solutions and pretenders.  The ability to sift between the two becomes more difficult by the day.  People will often skip to the bottom line and quickly cast a side functionality for […]

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Recent Goings-On in the QSR Industry

News

In order to help you stay up-to-date on what’s going on in the restaurant industry, we have dedicated this week’s blog to scouring the QSR Magazine, Fast Casual Magazine and Digital Signage Today’s of the world to provide you with what we see as some of the most interesting and recent industry news.  A lot […]

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Menu Boards: Functionality Versus Budget

xy-axis

For a moment, imagine drawing a graph with “Functionality” on the Y axis and “Budget” on the X axis.  From the bottom heading north on the Y would be a list of menu board capabilities and functions that continues to grow.  Clumped within would be a series of menu board systems that could accommodate the […]

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4 Less Talked About Effective Uses of Digital Signage

Effective Digital Signage

When it comes to digital menu boards most share the same ideas on how they can use them effectively at their location.  You know the ones I am talking about: price and menu changes, promotions and specials, day-parting, dynamic content, etc. Of course these are all reasonable ways to deploy your system in order to see […]

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Custom Menu Boards Becoming New Standard

MM

Over time, menu board companies have designed and produced systems that they felt the market was looking for.  A lot of times the “next big thing” was simply an iteration on something that previously existed and if something stuck it became a member of the standard product line.  In some of these instances we have […]

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Menu Boards & the Lost Art of Loyalty

Loyalty

You may have read the title and thought to yourself, “this guy is about to unload some sour grapes on us.”  Well you’d be incorrect, in fact it’s quite the contrary.

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Digital Signage Monthly Fees & What it Gets You

monthly-fees

The dreaded monthly fee;  the chief concern when it comes to digital signage for some.  When it comes to pricing, it isn’t uncommon for this to be the first questions asked, “are there any monthly fees?”  I am not here to tell you that the only viable and true solutions are those that carry monthly […]

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A “Costly” Menu Board Mistake

USB

A lot of the conversations start the same; “hi, I am looking for an idea on cost for digital menu boards. “Well of course the chat continues on to determine their particulars, budget and most importantly their objectives. The twist in a lot of these instances is when the price is presented for a system […]

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Digital Menu Board Support: Who Has Got You Covered?

Support

The dreaded monthly fee. Wait-a-minute, maybe I shouldn’t be so dramatic as we’re seeing more and more people adapt to the idea. There are a number of reasons for monthly fees, 1- cloud-based access, 2- software as a service (SAAS), 3- support, etc. Today I would like to focus on #3.  The point is not […]

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