Its natural with sales, you make your calls and introductions and the canned response that you get more often than not is “we’re all set, thank you.” This doesn’t bother me any, in fact, I hope that is what our clients are telling people. However this isn’t a blog about how to combat sales objections, nor will I suggest that we’re the right fit for everyone (shhh, we’re not). As I have explained to several a person I have spoken with, “it’s great that your all set, but have you ever considered backing up your current vendor… just in case?” Now the question becomes, what is the “in case” and what other reasons would there be to have another company squared away should something arise? When I think about this, there are six reasons that come to mind.
Menu Boards: 6 Reasons a Second Source is a Good Idea
4 Step Menu Board Design Process
When we come in to contact with new customers we quickly establish their needs from a design perspective. Some already have this aspect completed when we engage, others require design work from the bottom up, some have a website or take-out menu to draw inspiration from and then there is the collection of people who have a vision but require a more involved diagnostic on how to get from ideas/thoughts/plans to implementation.
7 Digital Signage Questions to Ask Yourself
As you begin to think about digital signage for your company or personal business there are certain questions that you should be armed with prior to picking up the phone. These type of questions should help guide you to solutions that would be ideal for your situation. Now that you have these questions in your back-pocket you may feel good heading in to a conversation or demo with a digital company’s sales rep. Well, there is good news and bad news regarding this for most. The good being that you are prepared to push back and uncover information that would not otherwise be revealed. The bad being that most people go in to these conversations without doing a personal or internal audit. [Read more...]
Deciphering Between Digital Signage Options
When it comes to digital signage, the fact that there are more options to consider than ever before is something we have touched on numerous times in the past. Through our entries it has always been our hope that they have helped educate you and set you up for more constructive conversations with digital companies. [Read more...]
3 Content Management System Thoughts
A week or two ago and as I often do, I was perusing the internet doing some digital signage reading. In doing so I came a across a list of 20 Digital Signage Content Management Systems put together by HigherEdTechDecisions. The quality and depth of the information they compiled is really good and not overly “techy.”
Digital Signage- Don’t Do It!
We provide digital signage solutions, we love it and think you would too if you went down that path. So why on earth would we suggest “not to do it?” Well obviously the title didn’t afford us the space to explain ourselves.
As we have previously made note of, we finally saw the digital signage boom in 2014 that many had been prognosticating for years. That same trend has continued through the first quarter of this year as more and more companies are using digital as their signage medium. Similar to other trends, an increasing amount of people begin to notice and, as such, begin to ask questions. This is where we enter the picture as one of the few “true solutions” and one of the thousands of “Digital Signage” companies. [Read more...]
How to Measure ROI for Digital Signage
In 2012, NEC and some of their partners conducted some research to the ever-evolving digital signage industry. The focus of their study was Return on Investment (ROI) which is a common measuring stick for many capital investments. Although the findings have collected dust over the last few years I would venture to guess that, if anything, individuals and companies are realizing their return even quicker given the increase in options and decrease in hardware costs.
The Inexact Science of Menu Board Design
As I put my thoughts together for this blog post, I can’t help but think that there are a number of other companies that can both relate to what I am going to write about as well as empathize with it. Up for discussion today, the cost associated with Menu Board Design. To put it simply, there is no easy way to charge for design. If you attach an hourly rate, it gets called in to question, if you combine it with a particular display fixture, you may price yourself out. Added to this, is the unknown factor of how the design process will go with the individual(s) or company you are working with.
5 Signs You’re Working with the Right Menu Board Company
“Price” and “quality” tend to be the two most important factors when considering a relationship with a product-based company. I am not here to tell you any different. As a matter of fact, for the most part, I would agree. However on the flip-side, what good is quality if the product arrives 2 weeks late? Or, what good is cheap if you can’t get a human on the phone to ask questions? What I am saying is that while cost and quality are important, there are certain criteria that, in my opinion, supersede these two. Ultimately, the quality will exist if you are working with a vendor that has these attributes. I can also tell you, they won’t be the cheapest on the block.
Digital Signage for Schools
Digital signage at any level of education serves a broad audience: they can be used in the cafeteria to list menu items, in the school store to sell merchandise, and in the hallways to convey sport scores, emergency messages, upcoming events, and campus news. Additionally, educators can use this medium to communicate to students, staff, parents and the community. Depending on how much “fun” you wan to have with it, the possibilities are endless. However, noticeably absent from this list is the benefit digital signage can have on the nutrition and eating behavior of the students staring up at the screens.
