Let’s start with some transparency, I love digital signage. It is the way of the now and the foreseeable future. Digital signage has been hovering around for several years suggesting that “this is going to be the year” where the snowball finally gathers the momentum to run over the traditional signage in it’s path. Although it hasn’t squashed all or even most of static posters, banners, panels and cabinets that you still see today, there is no denying the spike in the last two years. With this growth has seen countless companies enter the same digital signage space, some of which are pretenders (i.e. graphic designers with a media player) and many other contenders. It doesn’t take the contenders, or even an every-day-Joe, much to realize that digital signage is poised to expand and adapt to applications where it has never been used before. Enter “Digital Drive-thru Menu Boards.”
Honest Digital Drive-Thru Menu Board Perspective
Calories & Menu Boards: What You Need to Know (Part 2)
Last time, we talked about the FDA rules about showing calories on menu boards, in plenty of time before the December 2016 deadline. So now that we know what the rules are, let’s talk about how to integrate calorie counts into your digital menu board, and make sure you don’t scare off calorie-counting customers! [Read more…]
Calories & Menu Boards: What You Need to Know (Part 1)
If you’re in food service, you might be starting to get nervous about the FDA requirements that govern how calorie counts must be listed on menu boards. As the December 1st 2016 deadline approaches, if you haven’t already gotten moving, you might be getting really nervous.
Graphic Design: The Key to Catching Eyes with Digital Signage
So you’ve got your new digital sign installed and you want to put it to work. But what’s the best way to capture attention? A poorly-designed display could end up boring viewers and doing the opposite of what you want. [Read more…]
Tips for Digital Drive-Thru Menu Boards
When customers are viewing your sign in a vehicle, it becomes even more important to capture attention quickly and make your information easy to interpret. To that end, here are a few tips to save you from common drive-thru mishaps: [Read more…]
Menu Boards: How to Use Color
So, you’ve just decided on a new piece of digital signage or maybe your content just needs some revamping. Either way, one of the things you need to know is what colors you should use to get results. [Read more…]
Incorporating Audio?
The use of audio in conjunction with digital signage is a controversial topic, with many preferring to avoid it altogether. However, we believe that there are some situations when audio can be an excellent enhancement to the visual content displayed. With that in mind, let’s run down the best—and worst!—situations for incorporating audio. [Read more…]
Menu Boards from Start to Finish
Whether you’re building a new food-service location or revamping an existing one, you may want to consider a digital menu board. As you go through the process, there are a few things you need to think about! [Read more…]
Drive-Thru Menu Boards: Surviving the Outdoors
Anything that spends a lot of time outside needs to be sturdy, from lawn furniture to outdoorsmen but electronics like digital menu boards are particularly delicate, and a lot of thought needs to go into choosing a menu board that’s intended to be installed outside. Much like an adventurer planning a backpacking trip, digital menu boards in outdoor locations like drive-thrus must prepare for outdoor survival. [Read more…]
Drive-Thru Menu Boards: Digital or Traditional?
When choosing a menu board for a new drive-through, or replacing a board in an old one, the biggest decision you make may be choosing between a digital and a traditional menu board. With that in mind, here are a few things to think about as you consider this investment. [Read more…]
