Whether your drive-through uses a traditional or digital menu board, you’re going to have different priorities for it than you might for an indoor menu board! Here are a few things to think about when choosing or designing your layout. [Read more…]
3 Tips for Drive-Thru Menu Board Design
Top Drive-Thru Concerns
If you’re looking to add a drive-thru to an existing location, there are a lot of things that might be going through your mind and a lot of concerns that you’re not sure how to address. We’ll take a look at a few of those concerns here. [Read more…]
Hacking the Brain?
For years, catchy headlines and infographics have claimed that if you just use the right colors, you can get customers to do exactly what you want. They propose that specific colors equal specific emotions. But is that really true, and can you use it when you design signs or menu boards? [Read more…]
Drive-Thru Headsets: Features to Look For
It seems like everywhere you look, there’s another option for drive-thru headsets. It can be hard to figure out what’s going to work best for your needs. While a blog post can’t tell you exactly what to get, we can point out some important features that can help your drive-through run smoothly. [Read more…]
3 Factors Behind Drive-Thru Congestion
If you’re seeing cars from your drive-thru line spill into the parking lot, you’re probably getting excited about an increase in your customer base. But customers in a long drive-thru line are going to start getting frustrated, so now that you’ve gathered some more customers, let’s talk about what’s causing the line congestion and how to fix it. [Read more…]
Time for an Upgrade?
How do you know when it’s time to replace your old menu boards? It might seem like it should be obvious, but once you get used to seeing something day in and day out, you don’t tend to notice the gradual changes that take it from clean and new to aging and dirty. So what should you be looking for? [Read more…]
3 Common Signage Pitfalls
If you are looking into purchasing signage for your business for the first time, you might not know exactly what you’re doing, and that’s fine! But if you want to keep from wasting money and time, it’s important to have some kind of plan before setting out. With that in mind, let’s look at some of the most common pitfalls for first-time signage seekers. [Read more…]
5 Reasons to go Digital for your Drive-thru
Fast food is about fast and nowhere is this more urgently true than for Drive-Thrus. The need is to make sure all the information is up front, accurate and easy to read, so customers can decide what they want and order it quickly. Nothing can make that happen more quickly and efficiently than a modern system of Digital Message Boards. Here’s why. [Read more…]
Drive-thru: More Than Just Speed
Sure, speed is still important. Customers come too fast food drive-thrus because they have busy lives, and time is of the essence. But, it’s not just about a burger, fries and a drink or a shake anymore. There are more choices for consumers to make as meals have become more complex. And, every choice is an opportunity for up-selling. [Read more…]
Digital Drive-Thru Menu Boards
If you want to maximise your revenues and streamline your customer’s dining experience, you need a system built around modern drive-thru menu boards that communicate with your point-of-sale system. [Read more…]